Self-initiated print-on-demand brand transforming personal illustration work into wearable art and lifestyle products. Served as creative outlet and business experiment, providing hands-on e-commerce learning while monetizing distinctive tattoo-inspired artwork.

The Challenge: Launch lifestyle brand with zero upfront investment while maintaining professional quality and rapid product iteration. Need cost-effective photography and scalable production without inventory risk.

Strategic Approach: Digital-first solutions at every step. Print-on-demand eliminated inventory risk, AI-assisted mockups replaced expensive photography, and streamlined design workflow enabled concept-to-product turnaround in hours. Focus on authentic hand-drawn illustrations in personal style rather than trend-chasing.