Complete brand identity development for Egyptian engineer transitioning from farmers markets to brick-and-mortar Middle Eastern restaurant in Saratoga Springs. Created sophisticated branding honoring authentic Egyptian heritage while appealing to upstate New York market seeking genuine Middle Eastern cuisine.

The Challenge: Entrepreneur leaving engineering career needed professional brand identity reflecting authentic Egyptian culture without stereotypical Middle Eastern restaurant clichés. Required sophisticated positioning for underserved Capital Region market transitioning from farmers market to permanent storefront.

Strategic Approach: Cultural authenticity through modern, minimal, feminine aesthetic. Hand-drawn typography with navy blues, sandstone, and tan palette representing "desert and sea" of client's Egyptian homeland. Subtle Arabic calligraphy integration with "A Taste of the Middle East" tagline. Comprehensive business education covering branding implementation, marketing strategy, and interior design integration.