Packaging Design For Gilded Leaf Cannabis Co

Full Brand Identity System

Gilded Leaf Cannabis Co.

Full Brand Identity System

Gilded Leaf Cannabis Co.

Full Brand Identity System

Gilded Leaf Cannabis Co.

Packaging

Packaging

Packaging

Branding

Branding

Branding

Art Direction

Art Direction

Art Direction

AI

AI

AI

Results

Results

• 25-35% price premium potential

• Luxury market positioning

• Regulatory constraints as design opportunities

• Scalable system across product categories

About

About

Self-directed conceptual project exploring how sophisticated design can transform cannabis from counterculture product to luxury lifestyle brand. Created complete brand identity system targeting affluent, design-conscious consumers who view cannabis as part of their premium lifestyle choices.


The Opportunity: While cannabis rapidly evolves into legitimate retail category, most branding remains predictable—either clinical/medicinal or clichéd imagery. This creates significant gap in luxury market segment.


Strategic Approach: "Botanical Luxury" positioning honors cannabis's rich botanical heritage while treating it with same reverence as fine wine or single-origin coffee. Three core pillars: Heritage, Craftsmanship, and Ritual.

Gilded Leaf Cannabis Co Logo
Gilded Leaf Cannabis Co Logo

Branding Kit

Branding Kit

Gilded Leaf Cannabis Co Branding Kit
Gilded Leaf Cannabis Co Branding Kit
Illustration of god for Gilded Leaf Cannabis Co.
Badge Design Gilded Leaf Cannabis Co.
Goddess illustration Gilded Leaf Cannabis Co.
Illustration of god for Gilded Leaf Cannabis Co.
Badge Design Gilded Leaf Cannabis Co.
Goddess illustration Gilded Leaf Cannabis Co.

Packaging Design

Packaging Design

Packaging design Gilded Leaf Cannabis Co.
Packaging design Gilded Leaf Cannabis Co.
Packaging design for Gilded Leaf Cannabis Co.
Packaging design for Gilded Leaf Cannabis Co.
Packaging design for Gilded Leaf Cannabis Co.
Packaging design for Gilded Leaf Cannabis Co.
Packaging design for Gilded Leaf Cannabis Co.
Gilded Leaf Cannabis Co. promo graphic
Gilded Leaf Cannabis Co. promo graphic
Gilded Leaf Cannabis Co. Lifestyle image and pattern
Gilded Leaf Cannabis Co. Lifestyle image and pattern
Gilded Leaf Cannabis Co. Loose Leaf Packaging
Gilded Leaf Cannabis Co. Loose Leaf Packaging
Gilded Leaf Cannabis Co. Loose Leaf Packaging
Gilded Leaf Cannabis Co. Loose Leaf Packaging
Gilded Leaf Cannabis Co. Lifestyle image and pattern
Gilded Leaf Cannabis Co. Lifestyle image and pattern
Gilded Leaf Cannabis Co. Gummy Packaging
Gilded Leaf Cannabis Co. Gummy Packaging
Gilded Leaf Cannabis Co. Gummy Packaging
Gilded Leaf Cannabis Co. Gummy Packaging
Gilded Leaf Cannabis Co. Gummy Packaging
Gilded Leaf Cannabis Co. Gummy Packaging

Pattern Designs Created With Midjourney AI

Pattern Designs Created With Midjourney AI

Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Victorian Pattern
Gilded Leaf Cannabis Co. Shirt Design
Gilded Leaf Cannabis Co. Shirt Design

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View More Case Studies