I was born in Upstate New York and grew up in Niskayuna, NY. During high school, I became very interested in history and art, and decided I wanted to become an artist.

After realizing that 99% of artists don't make money, I started learning graphic design and decided to go to college to become a branding designer.

I went to the College of Saint Rose in Albany, NY. During my time there, I earned a BFA in graphic design and a minor in art history.

During college, I started freelancing as a graphic designer, creating illustrations and branding kits for clients I found on Instagram. During this time, I found my love of storytelling, branding, and online business.

In 2019, I graduated from college and struggled to get a job as a graphic designer. While looking for a job, I was a carpenter.

After a year of trying to break into the design industry, I got a pre-press design job at a small print shop. In March of 2020, I was laid off due to the pandemic. I quickly got a job as a newspaper ad designer at a car dealership but left after 6 months due to a toxic work environment.

My experience at these two jobs led me to learn that getting a job in the design industry was not for me, so I decided to start my own business.

In October of 2020, I started my own design agency, NP Design Co. Over the 4 years I ran this design agency, I worked with 250+ clients ranging from large companies like Amazon, BET, and AMC Network to small businesses that were just starting.

In this time, I managed to work with celebrities like Morgan Wallen, have my design work placed in NFL stadiums in front of millions of people, and help scale small family-run businesses from $0 to over $1,000,000 a year in revenue.

I quickly realized that I could make other people millions of dollars a year in profit, but I was struggling to make 6 figures a year for myself. So I decided to stop working with clients one on one and instead productize my knowledge so I could scale the amount of people I helped and the amount of money that I was making.

In January of 2025, I let all of my clients go and became a full-time content creator, and turned my decade of design and marketing knowledge into digital products.

Now I spend my time writing newsletters, creating YouTube videos, and teaching thousands of students how to turn their knowledge into a full-time online income.