Kirgan Consulting
Kirgan Consulting
Branding, Web Design, Business Consulting, Amazon FBA
Branding, Web Design, Business Consulting, Amazon FBA
Projects:
Projects:
200+
200+
Projects:
200+
Timeline:
Timeline:
4 Years
4 Years
Timeline:
4 Years
Role:
Role:
Art Director
Art Director
Role:
Art Director
Engagement:
Engagement:
Partnership
Partnership
Engagement:
Partnership
Project Outcomes & Highlights:
Project Outcomes & Highlights:
Over $120M+ Generated
Client reveune generated through Amazon Stores we designed and created
Over $120M+ Generated
Client reveune generated through Amazon Stores we designed and created
50+ Businesses Launched
On Amazon using Amazon FBA for sales, ordering, and fulfillment
50+ Businesses Launched
On Amazon using Amazon FBA for sales, ordering, and fulfillment
300% AVG Growth
Business growth year-over-year after launching on Amazon
300% AVG Growth
Business growth year-over-year after launching on Amazon
Kirgan Consulting
Kirgan Consulting is a specialized agency founded by a former Amazon employee who mastered the process of getting businesses onboarded to Amazon's Fulfillment by Amazon (FBA) program during her five years at the company.
After leaving Amazon, she launched her consulting firm focused on helping businesses navigate the complex logistics and operations required to get products prepped, shipped, and warehoused through Amazon's fulfillment services.
Beyond the operational side, Kirgan also specializes in Amazon's internal pay-per-click advertising platform, providing comprehensive back-end marketing support to help businesses maximize their visibility and sales.
This is where I came in as a freelance art director, bringing graphic design, branding, and e-commerce expertise to help businesses create compelling Amazon stores that convert browsers into buyers.
My role involved everything from branding and packaging design to creating Amazon A+ content—all designed to help clients sell passively through Amazon while they focused on other aspects of their business.
Over our four-year partnership, we successfully launched 50+ businesses on Amazon, generating more than $120 million in sales with clients achieving an average 300% year-over-year growth.
Challenge:
Most businesses struggle to successfully transition from traditional retail or direct-to-consumer models to Amazon's complex marketplace ecosystem. They face challenges with FBA logistics, Amazon's advertising platform, product presentation, and creating compelling storefronts that stand out in a crowded marketplace.
Solution:
By combining Kirgan's deep Amazon operational expertise with my design and branding skills, we created a comprehensive solution that handled both the technical backend requirements and the visual frontend presentation needed for Amazon success.
Services:
• Branding Design
• Logo Design
• Website Design
• Packaging Design
• Photo Retouching
• Ecommerce Consulting
• Amazon Store Setup
• General Graphic Design
• Business Consulting
Featured Clients:
50+ Clients (The Following Clients Are Featured Below)
Burlap & Barrel
Seed + Mill
Vitaminis
Greater Than
York Athletics MFG
Absolute JOI
Human Improvement
Kirgan Consulting
Kirgan Consulting is a specialized agency founded by a former Amazon employee who mastered the process of getting businesses onboarded to Amazon's Fulfillment by Amazon (FBA) program during her five years at the company.
After leaving Amazon, she launched her consulting firm focused on helping businesses navigate the complex logistics and operations required to get products prepped, shipped, and warehoused through Amazon's fulfillment services.
Beyond the operational side, Kirgan also specializes in Amazon's internal pay-per-click advertising platform, providing comprehensive back-end marketing support to help businesses maximize their visibility and sales.
This is where I came in as a freelance art director, bringing graphic design, branding, and e-commerce expertise to help businesses create compelling Amazon stores that convert browsers into buyers.
My role involved everything from branding and packaging design to creating Amazon A+ content—all designed to help clients sell passively through Amazon while they focused on other aspects of their business.
Over our four-year partnership, we successfully launched 50+ businesses on Amazon, generating more than $120 million in sales with clients achieving an average 300% year-over-year growth.
Challenge:
Most businesses struggle to successfully transition from traditional retail or direct-to-consumer models to Amazon's complex marketplace ecosystem. They face challenges with FBA logistics, Amazon's advertising platform, product presentation, and creating compelling storefronts that stand out in a crowded marketplace.
Solution:
By combining Kirgan's deep Amazon operational expertise with my design and branding skills, we created a comprehensive solution that handled both the technical backend requirements and the visual frontend presentation needed for Amazon success.
Services:
• Branding Design
• Logo Design
• Website Design
• Packaging Design
• Photo Retouching
• Ecommerce Consulting
• Amazon Store Setup
• General Graphic Design
• Business Consulting
Featured Clients:
50+ Clients (The Following Clients Are Featured Below)
Burlap & Barrel
Seed + Mill
Vitaminis
Greater Than
York Athletics MFG
Absolute JOI
Human Improvement
4-Year Strategic Partnership
"Nikolai is a great design partner. We use him for projects we cannot do in-house, and every time, he hits the mark. We recommend him to all the other businesses we work with."
Melanie Kirgan
Melanie Kirgan
Owner, Kirgan Consulting
Burlap & Barrel
Burlap & Barrel is a single-origin spice company founded in 2016 that sources spices directly from small farms around the world, emphasizing transparency, quality, and fair trade practices.
The company gained significant notoriety after appearing on Shark Tank, but despite this exposure, they were struggling to expand beyond their Shopify website and needed access to Amazon's larger customer base and faster shipping capabilities.
Customers were specifically requesting Amazon availability due to the convenience of 24-hour delivery for small spice orders, making Amazon the logical next step for growth.
Project Scope:
Transform Burlap & Barrel from a Shopify-only business to a fully integrated Amazon presence in under one month.
Services:
• Photo Retouching
• Amazon Store Design
• Video Editing
• Packaging Design
• Ecommerce Consulting
• Graphics Creation
• Multipack Product Design
• Brand Messaging
Burlap & Barrel
Burlap & Barrel is a single-origin spice company founded in 2016 that sources spices directly from small farms around the world, emphasizing transparency, quality, and fair trade practices.
The company gained significant notoriety after appearing on Shark Tank, but despite this exposure, they were struggling to expand beyond their Shopify website and needed access to Amazon's larger customer base and faster shipping capabilities.
Customers were specifically requesting Amazon availability due to the convenience of 24-hour delivery for small spice orders, making Amazon the logical next step for growth.
Project Scope:
Transform Burlap & Barrel from a Shopify-only business to a fully integrated Amazon presence in under one month.
Services:
• Photo Retouching
• Amazon Store Design
• Video Editing
• Packaging Design
• Ecommerce Consulting
• Graphics Creation
• Multipack Product Design
• Brand Messaging
Amazon Store Design & Setup
Amazon Store Design & Setup
Home Page (Scroll For Full Page)
Home Page (Scroll For Full Page)
Mission Page
Home Page (Scroll For Full Page)
Mission Page
Category Page
Product Page
Product Page
Category Page
Product Page
Seed + Mill
Seed + Mill is the first US store solely dedicated to all things sesame—a premium tahini and halva brand based in New York City with a flagship location in Chelsea Market.
Halva, meaning "sweet" in Arabic, is a treat made by hand from Ethiopian sesame seeds. Tahini is sesame seed paste that originated in the Middle East and is popular throughout the Mediterranean, North Africa, and Central Asia.
Both products serve as gluten-free alternatives for people with dietary restrictions and represent traditional Middle Eastern confections that have gained popularity in the health-conscious American market.
When Seed + Mill approached Kirgan Consulting, they were already selling on Amazon but struggling to generate meaningful revenue. The challenge stemmed from the niche nature of their products and poor presentation that failed to educate consumers about these unfamiliar sesame-based foods.
Project Scope:
Transform Seed + Mill's underperforming Amazon presence by redesigning their packaging, creating educational graphics, and building a comprehensive Amazon storefront that effectively markets traditional Middle Eastern foods to American consumers.
Services:
• Photo Retouching
• Graphic Creation
• Amazon Store Design
• Packaging Design
• Product Photography
• Brand Messaging
• Paid Ads
• Icon Creation
• Social Media Consulting
• Packaging Updates
Seed + Mill
Seed + Mill is the first US store solely dedicated to all things sesame—a premium tahini and halva brand based in New York City with a flagship location in Chelsea Market.
Halva, meaning "sweet" in Arabic, is a treat made by hand from Ethiopian sesame seeds. Tahini is sesame seed paste that originated in the Middle East and is popular throughout the Mediterranean, North Africa, and Central Asia.
Both products serve as gluten-free alternatives for people with dietary restrictions and represent traditional Middle Eastern confections that have gained popularity in the health-conscious American market.
When Seed + Mill approached Kirgan Consulting, they were already selling on Amazon but struggling to generate meaningful revenue. The challenge stemmed from the niche nature of their products and poor presentation that failed to educate consumers about these unfamiliar sesame-based foods.
Project Scope:
Transform Seed + Mill's underperforming Amazon presence by redesigning their packaging, creating educational graphics, and building a comprehensive Amazon storefront that effectively markets traditional Middle Eastern foods to American consumers.
Services:
• Photo Retouching
• Graphic Creation
• Amazon Store Design
• Packaging Design
• Product Photography
• Brand Messaging
• Paid Ads
• Icon Creation
• Social Media Consulting
• Packaging Updates
Amazon Store Design & Setup
Amazon Store Design & Setup
Home Page (Scroll For Full Page)
Home Page (Scroll For Full Page)
Category Page
Home Page (Scroll For Full Page)
Category Page
Category Page
Product Page
Product Page
Category Page
Product Page
Vitaminis
Vitaminis creates nutritious shelf-stable juice shot beverages rich in vitamins with minimal ingredients, packaged in convenient 2.5 fluid ounce grab-and-go bottles.
The brand specializes in vitamin-rich drinks designed for pregnant mothers and children, offering 100% vegan, gluten-free, dairy-free, allergen-friendly options with no added sugar, no GMOs, and recyclable packaging.
Their products contain no binding agents or fillers found in tablet supplements, no preservatives, artificial colors or flavors, or mystery ingredients—making them a healthy alternative to traditional vitamin supplements.
Their product line includes immune support drinks packed with zinc, magnesium, and vitamin C, as well as gut health options featuring fiber, probiotics, and potassium. All delivered without the need for pills, powders, or gummy vitamins.
Project Scope:
Launch a completely new brand with zero online presence, establishing Amazon as their primary sales channel to provide proof of concept before building their own website and fulfillment infrastructure.
Services:
• Branding
• Amazon Store Design
• Photo Retouching
• Icon Creation
• Graphic Creation
• Headline Banners
• Packaging Design
• Product Photography
• Educational Graphics
Vitaminis
Vitaminis creates nutritious shelf-stable juice shot beverages rich in vitamins with minimal ingredients, packaged in convenient 2.5 fluid ounce grab-and-go bottles.
The brand specializes in vitamin-rich drinks designed for pregnant mothers and children, offering 100% vegan, gluten-free, dairy-free, allergen-friendly options with no added sugar, no GMOs, and recyclable packaging.
Their products contain no binding agents or fillers found in tablet supplements, no preservatives, artificial colors or flavors, or mystery ingredients—making them a healthy alternative to traditional vitamin supplements.
Their product line includes immune support drinks packed with zinc, magnesium, and vitamin C, as well as gut health options featuring fiber, probiotics, and potassium. All delivered without the need for pills, powders, or gummy vitamins.
Project Scope:
Launch a completely new brand with zero online presence, establishing Amazon as their primary sales channel to provide proof of concept before building their own website and fulfillment infrastructure.
Services:
• Branding
• Amazon Store Design
• Photo Retouching
• Icon Creation
• Graphic Creation
• Headline Banners
• Packaging Design
• Product Photography
• Educational Graphics
Greater Than
Greater Than is a natural hydration company that creates plant-based coconut water beverages enriched with electrolytes and essential minerals.
The company has been operating since 2020, focusing primarily on hydration solutions for new mothers during breastfeeding and lactation, as well as marathon runners and athletes who need premium refueling options after intense workouts.
Their products feature natural plant-based electrolytes including Aquamin magnesium sourced from the Irish coast, natural potassium from coconut water, sodium from sea salt, and 72 trace minerals for overall well-being.
Greater Than positions itself as a ready-to-drink alternative to traditional sports drinks, offering five delicious flavors in sustainable Tetra Pak packaging that significantly reduces environmental impact compared to plastic bottles.
Project Scope:
Collaborate with Greater Than and their design agency during a comprehensive rebrand to adapt new packaging and graphics for Amazon marketplace launch.
Services:
• Photo Retouching
• Video Editing
• Graphic Creation
• Amazon Store Design
• Graphic Updates
• Packaging Tweaks
• Icon Creation
• AI Image Generation
• Go-to-Market Images
• Lifestyle Images
• Educational Graphics
• Amazon Store Setup
Greater Than
Greater Than is a natural hydration company that creates plant-based coconut water beverages enriched with electrolytes and essential minerals.
The company has been operating since 2020, focusing primarily on hydration solutions for new mothers during breastfeeding and lactation, as well as marathon runners and athletes who need premium refueling options after intense workouts.
Their products feature natural plant-based electrolytes including Aquamin magnesium sourced from the Irish coast, natural potassium from coconut water, sodium from sea salt, and 72 trace minerals for overall well-being.
Greater Than positions itself as a ready-to-drink alternative to traditional sports drinks, offering five delicious flavors in sustainable Tetra Pak packaging that significantly reduces environmental impact compared to plastic bottles.
Project Scope:
Collaborate with Greater Than and their design agency during a comprehensive rebrand to adapt new packaging and graphics for Amazon marketplace launch.
Services:
• Photo Retouching
• Video Editing
• Graphic Creation
• Amazon Store Design
• Graphic Updates
• Packaging Tweaks
• Icon Creation
• AI Image Generation
• Go-to-Market Images
• Lifestyle Images
• Educational Graphics
• Amazon Store Setup
Amazon Store Design & Setup
Amazon Store Design & Setup
Home Page (Scroll For Full Page)
Home Page (Scroll For Full Page)
Category Page
Home Page (Scroll For Full Page)
Category Page
Bestsellers Page
Bestsellers Page
Product Page
Bestsellers Page
Product Page
York Atheltics MFG
York Athletics MFG is a third-generation, independently-owned family footwear brand with roots dating back to 1946, when Henry Spaulding founded Indian Head Shoe Manufacturing Company and began creating performance footwear for athletes like NFL Hall of Famer Johnny Unitas and Olympic Gold Medalist Peggy Fleming.
Relaunched in 2016 by Travis and Kyle York in partnership with footwear industry veteran Mark McGarry, the brand creates high-quality unisex sneakers designed for runners, gym trainers, and hikers with a minimal aesthetic that bridges style and performance.
Their signature sneaker, The Henry, has earned recognition from Men's Health Magazine as "Best New Performance Gear" and praise from Esquire, ESPN, Hypebeast, and Gear Patrol.
Owned by a creative collective, York Athletics already had established branding, packaging, and product photography. This required our team to translate their existing brand energy and website aesthetic into a compelling Amazon presence optimized for conversion and sales.
Project Scope:
Adapt all existing branding, content, and graphics to Amazon's marketplace while maintaining the brand's distinctive energy and style for successful online sales.
Services:
• Video Editing
• Text Overlays
• Promotional Graphics
• Product Photo Retouching
• Amazon Store Design
• Category Page Setup
• Product Page Setup
• A+ Content Creation
York Atheltics MFG
York Athletics MFG is a third-generation, independently-owned family footwear brand with roots dating back to 1946, when Henry Spaulding founded Indian Head Shoe Manufacturing Company and began creating performance footwear for athletes like NFL Hall of Famer Johnny Unitas and Olympic Gold Medalist Peggy Fleming.
Relaunched in 2016 by Travis and Kyle York in partnership with footwear industry veteran Mark McGarry, the brand creates high-quality unisex sneakers designed for runners, gym trainers, and hikers with a minimal aesthetic that bridges style and performance.
Their signature sneaker, The Henry, has earned recognition from Men's Health Magazine as "Best New Performance Gear" and praise from Esquire, ESPN, Hypebeast, and Gear Patrol.
Owned by a creative collective, York Athletics already had established branding, packaging, and product photography. This required our team to translate their existing brand energy and website aesthetic into a compelling Amazon presence optimized for conversion and sales.
Project Scope:
Adapt all existing branding, content, and graphics to Amazon's marketplace while maintaining the brand's distinctive energy and style for successful online sales.
Services:
• Video Editing
• Text Overlays
• Promotional Graphics
• Product Photo Retouching
• Amazon Store Design
• Category Page Setup
• Product Page Setup
• A+ Content Creation
Amazon Store Design & Setup
Amazon Store Design & Setup
Home Page (Scroll For Full Page)
Home Page (Scroll For Full Page)
All Terrain Page
Home Page (Scroll For Full Page)
All Terrain Page
Recovery Page
Recovery Page
Running Page
Recovery Page
Running Page
Training & Gym Page
Training & Gym Page
Product Page
Training & Gym Page
Product Page
Absolute Joi
Absolute JOI by Dr. Anne is a black-owned, inclusive skincare and cosmetics brand founded in 2019 by Dr. Anne Beal, M.D., M.P.H., a board-certified pediatrician, medical researcher, and former business executive.
Dr. Beal created the brand after discovering that 70% of women of color report that available skincare products don't work for them. This led her to develop science-backed, clean beauty solutions specifically addressing common skin issues for melanin-rich skin, including hyperpigmentation, sensitivity, and aging concerns.
The brand focuses on skin health rather than "fighting" the natural aging process, combining natural soothing botanicals with scientifically-based active ingredients like retinol, vitamin C, hyaluronic acid, and bakuchiol.
All products are formulated without parabens, phthalates, sulfates, skin bleach, perfumes, or dyes, making them safe for sensitive skin while providing effective solutions for hydration, anti-aging, and skin healing across all skin types and tones.
Project Scope:
Optimize an existing Amazon presence through comprehensive photo retouching, graphic creation, and educational content to better showcase product benefits and improve conversion rates.
Services:
• Photo Retouching
• Graphic Creation
• Video Editing
• Amazon Store Design
• Product Photography
• Product Retouching
• AI Image Generation
• Print Advertising
• Packaging Design
• A+ Content Setup
• Educational Graphics
Absolute Joi
Absolute JOI by Dr. Anne is a black-owned, inclusive skincare and cosmetics brand founded in 2019 by Dr. Anne Beal, M.D., M.P.H., a board-certified pediatrician, medical researcher, and former business executive.
Dr. Beal created the brand after discovering that 70% of women of color report that available skincare products don't work for them. This led her to develop science-backed, clean beauty solutions specifically addressing common skin issues for melanin-rich skin, including hyperpigmentation, sensitivity, and aging concerns.
The brand focuses on skin health rather than "fighting" the natural aging process, combining natural soothing botanicals with scientifically-based active ingredients like retinol, vitamin C, hyaluronic acid, and bakuchiol.
All products are formulated without parabens, phthalates, sulfates, skin bleach, perfumes, or dyes, making them safe for sensitive skin while providing effective solutions for hydration, anti-aging, and skin healing across all skin types and tones.
Project Scope:
Optimize an existing Amazon presence through comprehensive photo retouching, graphic creation, and educational content to better showcase product benefits and improve conversion rates.
Services:
• Photo Retouching
• Graphic Creation
• Video Editing
• Amazon Store Design
• Product Photography
• Product Retouching
• AI Image Generation
• Print Advertising
• Packaging Design
• A+ Content Setup
• Educational Graphics
Amazon Store Design & Setup
Amazon Store Design & Setup
Home Page (Scroll For Full Page)
Home Page (Scroll For Full Page)
Retinol Plus Page
Home Page (Scroll For Full Page)
Retinol Plus Page
Eye Cream Page
Eye Cream Page
Cleansing Oil Page
Eye Cream Page
Cleansing Oil Page
Moisturizer Page
Moisturizer Page
Product Page
Moisturizer Page
Product Page
Human Improvement
Human Improvement is a performance plant protein company that creates vegan-safe, non-animal-based protein solutions designed to replace traditional whey protein and creatine supplements.
The brand positions itself as producing "the first plant-based protein clinically proven to outperform whey," featuring their proprietary organic ioPea protein that delivers superior bioavailability and digestive benefits.
Their flagship Performance Plant Protein claims that one scoop provides the same amount of absorbable protein as three scoops of standard pea protein, with 3x the bioavailability of essential amino acids, 3x the bioavailability of BCAAs, and 5x the bioavailability of leucine.
The company's product line includes two flavors of their performance plant protein powder (chocolate and vanilla), plus MSM Cellular Detox and Performance Creatine products. All are formulated with clean ingredients free from gums, fillers, added sugars, and artificial components to support lean muscle growth, cellular detox, and enhanced workout performance.
Project Scope
Launch a completely new brand from zero online presence to establish both website and Amazon marketplace presence. Help introduce their three core products with compelling educational content highlighting superior bioavailability claims and performance benefits.
Services
• Photo Retouching
• Product Photography
• Art Direction
• Graphic Creation
• Amazon Store Design
Human Improvement
Human Improvement is a performance plant protein company that creates vegan-safe, non-animal-based protein solutions designed to replace traditional whey protein and creatine supplements.
The brand positions itself as producing "the first plant-based protein clinically proven to outperform whey," featuring their proprietary organic ioPea protein that delivers superior bioavailability and digestive benefits.
Their flagship Performance Plant Protein claims that one scoop provides the same amount of absorbable protein as three scoops of standard pea protein, with 3x the bioavailability of essential amino acids, 3x the bioavailability of BCAAs, and 5x the bioavailability of leucine.
The company's product line includes two flavors of their performance plant protein powder (chocolate and vanilla), plus MSM Cellular Detox and Performance Creatine products. All are formulated with clean ingredients free from gums, fillers, added sugars, and artificial components to support lean muscle growth, cellular detox, and enhanced workout performance.
Project Scope
Launch a completely new brand from zero online presence to establish both website and Amazon marketplace presence. Help introduce their three core products with compelling educational content highlighting superior bioavailability claims and performance benefits.
Services
• Photo Retouching
• Product Photography
• Art Direction
• Graphic Creation
• Amazon Store Design
Amazon Store Design & Setup
Amazon Store Design & Setup
Home Page (Scroll For Full Page)
Home Page (Scroll For Full Page)
Retinol Plus Page
Home Page (Scroll For Full Page)
Retinol Plus Page
Partnership
My four-year partnership with Kirgan Consulting represented a comprehensive collaboration that transformed how emerging and established brands approached Amazon marketplace success.
Working as a freelance art director alongside Kirgan's Amazon FBA expertise, we created a powerful synergy that bridged the gap between operational logistics and compelling visual marketing.
Across seven highlighted case studies—from Burlap & Barrel's single-origin spices to Human Improvement's performance plant protein—I provided end-to-end design services including branding, packaging design, product photography, photo retouching, video editing, Amazon store design, A+ content creation, and educational graphics that helped clients understand and connect with unfamiliar products.
The partnership's success was measured not just in aesthetic achievement, but in concrete business results: we generated over $20 million in sales across 50+ companies, with clients experiencing an average 300% year-over-year growth after launching on Amazon.
This collaboration demonstrated how strategic design thinking, combined with deep Amazon marketplace knowledge, could take brands from zero online presence to thriving e-commerce operations, whether they were heritage companies like York Athletics MFG seeking to translate their established brand to digital, or completely new ventures like Vitaminis requiring full brand development from concept to conversion-optimized storefront.
Reflections:
Education drives conversion for niche products: Brands like Seed + Mill and Burlap & Barrel taught me that unfamiliar products require extensive educational content—origin stories, usage instructions, and benefit explanations—to overcome consumer hesitation and build trust in premium, specialized offerings.
Brand authenticity must translate across platforms: Working with heritage brands like York Athletics MFG and emerging companies like Absolute JOI showed that successful Amazon presence isn't about creating new brand identity, but rather authentically adapting existing brand energy and values to marketplace-specific requirements while maintaining visual consistency.
Diverse industries require tailored approaches: From skincare for women of color to plant-based protein to coconut water for nursing mothers, each vertical demanded unique visual strategies, target audience understanding, and regulatory considerations that reinforced the importance of thorough market research and industry-specific expertise.
Start-up brands need comprehensive support systems: New companies like Vitaminis and Human Improvement required not just design services, but strategic guidance on everything from packaging hierarchy to competitive positioning, highlighting how design thinking extends far beyond aesthetics into business strategy.
Small brands can compete with enterprise-level presentation: The 300% average growth across clients proved that with proper design execution, photography, and Amazon optimization, emerging brands could achieve visual parity with major competitors and win market share through superior storytelling and user experience.
Partnership
My four-year partnership with Kirgan Consulting represented a comprehensive collaboration that transformed how emerging and established brands approached Amazon marketplace success.
Working as a freelance art director alongside Kirgan's Amazon FBA expertise, we created a powerful synergy that bridged the gap between operational logistics and compelling visual marketing.
Across seven highlighted case studies—from Burlap & Barrel's single-origin spices to Human Improvement's performance plant protein—I provided end-to-end design services including branding, packaging design, product photography, photo retouching, video editing, Amazon store design, A+ content creation, and educational graphics that helped clients understand and connect with unfamiliar products.
The partnership's success was measured not just in aesthetic achievement, but in concrete business results: we generated over $20 million in sales across 50+ companies, with clients experiencing an average 300% year-over-year growth after launching on Amazon.
This collaboration demonstrated how strategic design thinking, combined with deep Amazon marketplace knowledge, could take brands from zero online presence to thriving e-commerce operations, whether they were heritage companies like York Athletics MFG seeking to translate their established brand to digital, or completely new ventures like Vitaminis requiring full brand development from concept to conversion-optimized storefront.
Reflections:
Education drives conversion for niche products: Brands like Seed + Mill and Burlap & Barrel taught me that unfamiliar products require extensive educational content—origin stories, usage instructions, and benefit explanations—to overcome consumer hesitation and build trust in premium, specialized offerings.
Brand authenticity must translate across platforms: Working with heritage brands like York Athletics MFG and emerging companies like Absolute JOI showed that successful Amazon presence isn't about creating new brand identity, but rather authentically adapting existing brand energy and values to marketplace-specific requirements while maintaining visual consistency.
Diverse industries require tailored approaches: From skincare for women of color to plant-based protein to coconut water for nursing mothers, each vertical demanded unique visual strategies, target audience understanding, and regulatory considerations that reinforced the importance of thorough market research and industry-specific expertise.
Start-up brands need comprehensive support systems: New companies like Vitaminis and Human Improvement required not just design services, but strategic guidance on everything from packaging hierarchy to competitive positioning, highlighting how design thinking extends far beyond aesthetics into business strategy.
Small brands can compete with enterprise-level presentation: The 300% average growth across clients proved that with proper design execution, photography, and Amazon optimization, emerging brands could achieve visual parity with major competitors and win market share through superior storytelling and user experience.
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