NFL Stadium Brand Launch
Sweet & Boozy Ice Cream
NFL Stadium Brand Launch
Sweet & Boozy
Ice Cream
Packaging
Branding
Branding
Experiential
Results
Results
• 23 venue expansion from 2 storefronts in 2 years
• $7 million estimated revenue across partnership period
• 20.3 million organic reach without digital ad spend
• Allegiant Stadium partnership as Las Vegas Raiders official ice cream vendor
• 19 minor league baseball fields plus college venues
• 40 flavor expansion from original 12 varieties
• Nationwide shipping launch with direct-to-consumer platform
• Franchise model development with independent operators
• 25+ custom menus across different venue requirements
• Complete visual system from packaging to vehicle wraps
• 23 venue expansion from 2 storefronts in 2 years
• $7 million estimated revenue across partnership period
• 20.3 million organic reach without digital ad spend
• Allegiant Stadium partnership as Las Vegas Raiders official ice cream vendor
• 19 minor league baseball fields plus college venues
• 40 flavor expansion from original 12 varieties
• Nationwide shipping launch with direct-to-consumer platform
• Franchise model development with independent operators
• 25+ custom menus across different venue requirements
• Complete visual system from packaging to vehicle wraps
About
About
Two-year freelance partnership scaling alcoholic ice cream company from family business to multi-venue operation. Started with Allegiant Stadium launch design, expanded to comprehensive branding system supporting rapid growth across sports venues nationwide.
The Challenge: Transform mom-and-pop ice cream business into professional brand capable of operating in major NFL stadium and 22 additional venues. Need cohesive visual system adaptable across storefronts, mobile carts, packaging, and wholesale materials.
Strategic Approach: Flexible branding architecture supporting rapid expansion. Created systematic approach to point-of-sale graphics, menus, and signage that could be replicated across diverse venue requirements. Focus on professional presentation while maintaining playful brand spirit of alcoholic ice cream category.
Two-year freelance partnership scaling alcoholic ice cream company from family business to multi-venue operation. Started with Allegiant Stadium launch design, expanded to comprehensive branding system supporting rapid growth across sports venues nationwide.
The Challenge: Transform mom-and-pop ice cream business into professional brand capable of operating in major NFL stadium and 22 additional venues. Need cohesive visual system adaptable across storefronts, mobile carts, packaging, and wholesale materials.
Strategic Approach: Flexible branding architecture supporting rapid expansion. Created systematic approach to point-of-sale graphics, menus, and signage that could be replicated across diverse venue requirements. Focus on professional presentation while maintaining playful brand spirit of alcoholic ice cream category.
2-Year Strategic Marketing Partnership
2-Year Strategic Marketing Partnership
"Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.
We would call him and be like 'hey, we need three new menus by tomorrow for this baseball stadium' and somehow he would pull it off every single time.
The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.
"Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.
We would call him and be like 'hey, we need three new menus by tomorrow for this baseball stadium' and somehow he would pull it off every single time.
The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.
Neil Werner
Owner, Sweet & Boozy Ice Cream
Owner, Sweet & Boozy Ice Cream
2-Year Strategic Marketing Partnership
2-Year Strategic Marketing Partnership
"From an operations standpoint, Nikolai made my job so much easier when we were expanding into new venues.
Every stadium and ballpark has different requirements – some can't do certain menu items, others have space constraints, and don't even get me started on the different permit restrictions for alcohol sales.
But the system he built was flexible enough that we could adapt quickly to whatever curveballs a new venue threw at us.
Nikolai understood the logistical nightmare of managing 23+ locations and created materials that actually made sense for our day-to-day operations, not just pretty pictures."
"From an operations standpoint, Nikolai made my job so much easier when we were expanding into new venues.
Every stadium and ballpark has different requirements – some can't do certain menu items, others have space constraints, and don't even get me started on the different permit restrictions for alcohol sales.
But the system he built was flexible enough that we could adapt quickly to whatever curveballs a new venue threw at us.
Nikolai understood the logistical nightmare of managing 23+ locations and created materials that actually made sense for our day-to-day operations, not just pretty pictures."
Steve Gilner
SVP of Venue Development, Sweet & Boozy Ice Cream
SVP of Venue Development, Sweet & Boozy Ice Cream
Logo
Logo
Lifestyle + Venue Design
Lifestyle + Venue Design
Digital Menus
Digital Menus
Packaging Design
Packaging Design
Game Day Ads | Poster & Print
Game Day Ads | Poster & Print
Sale Sheets
Sale Sheets
Video Billboards & Stadium Videos
Video Billboards & Stadium Videos
Branded Fridges
Branded Fridges
Ice Cream Truck Wrap
Ice Cream Truck Wrap
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