Strategic Creative Director scaling businesses through results-driven design systems.
Strategic Creative Director scaling businesses through results-driven design systems.
Strategic Creative Director scaling businesses through results-driven design systems.
$50,000,000+
$50,000,000+
In Client Revenue Generated
In Client Revenue Generated
$50,000,000+
In Client Revenue Generated
300+ Clients
300+ Clients
Whose Brands I've Transformed
Whose Brands I've Transformed
300+ Clients
Whose Brands I've Transformed
300% AVG
300% AVG
Growth Achieved For Clients
Growth Achieved For Clients
300% AVG
Growth Achieved For Clients
10+ Years
10+ Years
Of Design Experience
Of Design Experience
10+ Years
Of Design Experience
I don't just make brands look good—I make them perform. Building scalable design systems that turn creative into revenue.
From startup branding to enterprise rollouts, I create design systems that grow with your business—turning creative into your competitive advantage.
I don't just make brands look good—I make them perform. Building scalable design systems that turn creative into revenue.
From startup branding to enterprise rollouts, I create design systems that grow with your business—turning creative into your competitive advantage.
I don't just make brands look good—I make them perform. Building scalable design systems that turn creative into revenue.
From startup branding to enterprise rollouts, I create design systems that grow with your business—turning creative into your competitive advantage.
Some of the companies I have worked with:
Some of the companies
I have worked with:
About Nikolai
About Nikolai
About Nikolai
Featured Case Studies
Featured Case Studies
Featured Case Studies
Design Philosophy
Design Philosophy
Business-First Design
Business-First Design
My design philosophy is built on one core belief: design is a business accelerator, not decoration.
Every visual decision I make has to earn its place by driving real results—whether that's converting browsers into buyers, helping a brand stand out in a crowded marketplace, or scaling a business from startup to seven figures.
Key Benefits:
• Conversion-focused: Designs that turn visitors into customers
• ROI-driven: Every element serves a business purpose
• Growth-oriented: Visual strategies that scale with your business
• Results-first: 85% of my clients see measurable improvement within 60 days
I don't create designs that just look good—I create designs that work. This means understanding business challenges first, then building visual solutions that solve them systematically.
Systems Thinking
Systems Thinking
I approach every project as a complete brand ecosystem, not just individual pieces.
A logo doesn't exist in isolation—it needs to work across packaging, websites, social media, and every other touchpoint where customers encounter your brand.
What This Means for You:
• Consistency: Unified brand experience across all platforms
• Efficiency: Design once, deploy everywhere
• Recognition: 73% faster brand recall with systematic design
• Scalability: Systems that grow seamlessly with your business
• Trust-building: Cohesive experiences that build customer confidence
This systems approach ensures consistent experiences that build trust and recognition over time. Every element I design serves the bigger picture and works together to move the business forward.
Strategic Versatility
Strategic Versatility
I believe in being a creative Swiss Army knife because today's brands need someone who can think strategically across the entire customer journey.
Whether I'm developing brand identities, creating premium packaging, designing digital experiences, or building complete marketing campaigns, I'm always asking:
How does this design choice serve the bigger business strategy?
Full-Spectrum Capabilities:
• Brand Identity: Complete visual systems from concept to launch
• Digital Experiences: Websites and apps that convert visitors to customers
• Premium Packaging: Shelf-standout designs that drive purchase decisions
• Marketing Campaigns: Multi-platform strategies that amplify your message
• Growth Optimization: Continuous refinement based on performance data
This versatility means I can help businesses at any stage—from startups needing their first brand identity to established companies looking to scale and optimize.
Proven Results
Proven Results
The metrics speak for themselves:
Track Record:
• 15+ Businesses scaled from zero to seven figures
• 300% average growth rates after design implementation
• 75+ Brands launched successfully across multiple markets
• $50+ million in revenue generated for clients
What This Means:
• Proven ROI: Every design investment pays for itself
• Scalable Growth: Systems that work from startup to enterprise
• Market Success: Launch strategies with 95%+ success rate
• Revenue Impact: Average client sees 3X revenue increase within 18 months
I don't just make things look good—I make businesses grow through intelligent, systematic design thinking that puts results first.
Ready to join these success stories?
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Branding
Marketing
Illustration
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AI
Branding
Marketing
Illustration
Packaging
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All
AI
Branding
Marketing
Illustration
Packaging
Websites
All
AI
Branding
Marketing
Illustration
Packaging
Websites
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AI
Branding
Marketing
Illustration
Packaging
Websites
What My Clients Have To Say…
What My Clients Have To Say…
What My Clients Have To Say…
Work I have created for clients has been featured in:
From $100K to $1M in 4 Years
5.0
"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.
Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.
What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.
Paul Scott
Founder & Co-Owner, Seven Barrels
Scaled to 23 Venues Without Looking Like a Hot Mess
5.0
Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.
The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.
Neil Werner
Owner, Sweet & Boozy Ice Cream
Saved Our Morgan Wallen Tour in a Pinch
5.0
"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.
He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."
Daisey Seymour
Tour Manager, Big Loud
World Record Designs in 24 Hours
5.0
"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.
He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."
Richard Rawlings
Owner, Gas Monkey Garage
Professional & Established, Not Like a Startup
5.0
"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.
I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."
Karl Braken
Founder, Ocampo Capital
Six-Figure Sales + Target Partnership
5.0
"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.
Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."
Carly Broderick
Owner, Miles
Work I have created for clients has been featured in:
From $100K to $1M in 4 Years
5.0
"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.
Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.
What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.
Paul Scott
Founder & Co-Owner, Seven Barrels
Scaled to 23 Venues Without Looking Like a Hot Mess
5.0
Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.
The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.
Neil Werner
Owner, Sweet & Boozy Ice Cream
Saved Our Morgan Wallen Tour in a Pinch
5.0
"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.
He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."
Daisey Seymour
Tour Manager, Big Loud
World Record Designs in 24 Hours
5.0
"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.
He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."
Richard Rawlings
Owner, Gas Monkey Garage
Professional & Established, Not Like a Startup
5.0
"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.
I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."
Karl Braken
Founder, Ocampo Capital
Six-Figure Sales + Target Partnership
5.0
"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.
Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."
Carly Broderick
Owner, Miles
Work I have created for clients has been featured in:
From $100K to $1M in 4 Years
5.0
"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.
Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.
What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.
Paul Scott
Founder & Co-Owner, Seven Barrels
Scaled to 23 Venues Without Looking Like a Hot Mess
5.0
Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.
The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.
Neil Werner
Owner, Sweet & Boozy Ice Cream
Saved Our Morgan Wallen Tour in a Pinch
5.0
"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.
He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."
Daisey Seymour
Tour Manager, Big Loud
World Record Designs in 24 Hours
5.0
"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.
He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."
Richard Rawlings
Owner, Gas Monkey Garage
Professional & Established, Not Like a Startup
5.0
"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.
I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."
Karl Braken
Founder, Ocampo Capital
Six-Figure Sales + Target Partnership
5.0
"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.
Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."
Carly Broderick
Owner, Miles
Experience
Nikolai Paquin Design Co.
Founder
2015 - Present
Over 10 years, I've built a creative design agency serving 300+ clients and generating $50M+ in total revenue, specializing in premium food & beverage brands that require conversion-driven creative systems.
Notable achievements include scaling 15 companies from $0 to $1M+ in annual revenue, managing $1M+ monthly ad spend across major platforms, and transforming Seven Barrels from a farmers market business to $1M+ annual revenue through complete brand overhaul as Fractional CMO.
My client work has been featured in major publications including Newsweek, ESPN, Rolling Stone, Food & Wine, and Fast Company.
I've pioneered AI-powered creative workflows using ChatGPT, MidJourney, and Runway for rapid iteration and cost efficiency while developing a conversion-focused creative philosophy that prioritizes business results alongside aesthetic excellence.
Over 10 years, I've built a creative design agency serving 300+ clients and generating $50M+ in total revenue, specializing in premium food & beverage brands that require conversion-driven creative systems.
Notable achievements include scaling 15 companies from $0 to $1M+ in annual revenue, managing $1M+ monthly ad spend across major platforms, and transforming Seven Barrels from a farmers market business to $1M+ annual revenue through complete brand overhaul as Fractional CMO.
My client work has been featured in major publications including Newsweek, ESPN, Rolling Stone, Food & Wine, and Fast Company.
I've pioneered AI-powered creative workflows using ChatGPT, MidJourney, and Runway for rapid iteration and cost efficiency while developing a conversion-focused creative philosophy that prioritizes business results alongside aesthetic excellence.
Seven Barrels Balsamics
Fractional CMO
2021 - 2025
Scaled revenue from under $100K to $1M+ annually through complete digital transformation, leading comprehensive brand repositioning for premium $35/bottle olive oil and balsamic vinegar products.
Redesigned website and user experience for 55+ demographic while managing 1,600+ social media posts and growing followers from 0 to 11,000+.
Maintained 4x ROAS across Facebook and Google advertising campaigns, testing 1,000+ ad variations over 4 years with $500,000+ lifetime ad spend.
Directed product photography for 100+ products, resulting in 50% sales increase, while pioneering AI-assisted creative workflows and managing cross-functional team of 10+ including owners, freelancers, and agencies.
Scaled revenue from under $100K to $1M+ annually through complete digital transformation, leading comprehensive brand repositioning for premium $35/bottle olive oil and balsamic vinegar products.
Redesigned website and user experience for 55+ demographic while managing 1,600+ social media posts and growing followers from 0 to 11,000+.
Maintained 4x ROAS across Facebook and Google advertising campaigns, testing 1,000+ ad variations over 4 years with $500,000+ lifetime ad spend.
Directed product photography for 100+ products, resulting in 50% sales increase, while pioneering AI-assisted creative workflows and managing cross-functional team of 10+ including owners, freelancers, and agencies.
Banza
Freelance Designer
2022 - 2024
Created 30+ branded illustrations for major product launches including chickpea pizza (2022) and protein waffle (2023-2024) campaigns.
Developed retro-inspired creative concepts including the "pizza teams" idea and nostalgic diner-themed merchandise that became collector's items, with tote bags reselling on eBay for $100+ despite originally retailing for $10-20.
Collaborated closely with the marketing department on packaging updates, social media campaigns, and promotional materials across multiple product launches.
Created conversation-starting merchandise that drove booth traffic at major trade shows like Expo West and generated organic social media engagement for the #5 pasta brand in the United States.
Created 30+ branded illustrations for major product launches including chickpea pizza (2022) and protein waffle (2023-2024) campaigns.
Developed retro-inspired creative concepts including the "pizza teams" idea and nostalgic diner-themed merchandise that became collector's items, with tote bags reselling on eBay for $100+ despite originally retailing for $10-20.
Collaborated closely with the marketing department on packaging updates, social media campaigns, and promotional materials across multiple product launches.
Created conversation-starting merchandise that drove booth traffic at major trade shows like Expo West and generated organic social media engagement for the #5 pasta brand in the United States.
Kirgan Consulting
Freelance Art Director
2020 - 2024
Provided strategic art direction for 50+ Amazon brands, generating $20M+ in collective sales with average 300% year-over-year client growth.
Managed end-to-end creative process from brand development to conversion-optimized storefronts for diverse industries including specialty foods, skincare, and performance nutrition.
Worked with notable clients including Burlap & Barrel, Absolute JOI, Human Improvement, Vitaminis, and York Athletics, transforming emerging brands from zero online presence to thriving e-commerce operations.
Mentored junior designers while collaborating with copywriters, Amazon FBA specialists, and account managers to develop educational content strategies for niche products.
Provided strategic art direction for 50+ Amazon brands, generating $20M+ in collective sales with average 300% year-over-year client growth.
Managed end-to-end creative process from brand development to conversion-optimized storefronts for diverse industries including specialty foods, skincare, and performance nutrition.
Worked with notable clients including Burlap & Barrel, Absolute JOI, Human Improvement, Vitaminis, and York Athletics, transforming emerging brands from zero online presence to thriving e-commerce operations.
Mentored junior designers while collaborating with copywriters, Amazon FBA specialists, and account managers to develop educational content strategies for niche products.
Sweet & Boozy Ice Cream
Freelance Designer
2022 - 2024
Designed comprehensive brand system adaptable across major sports venues, creating cohesive visual identity that reached 20.3 million people annually.
Managed relationships with 25+ print vendors nationwide while coordinating large-format installations for venues like Allegiant Stadium (Las Vegas Raiders).
Generated estimated $7M in revenue through strategic creative implementation, maintaining premium positioning for $13+ specialty alcoholic ice cream desserts across diverse venues.
Created scalable design system including environmental graphics, point-of-sale materials, vehicle wraps, billboards, and franchise materials that supported rapid national expansion.
Designed comprehensive brand system adaptable across major sports venues, creating cohesive visual identity that reached 20.3 million people annually.
Managed relationships with 25+ print vendors nationwide while coordinating large-format installations for venues like Allegiant Stadium (Las Vegas Raiders).
Generated estimated $7M in revenue through strategic creative implementation, maintaining premium positioning for $13+ specialty alcoholic ice cream desserts across diverse venues.
Created scalable design system including environmental graphics, point-of-sale materials, vehicle wraps, billboards, and franchise materials that supported rapid national expansion.
Gas Monkey Garage
Freelance Illustrator
2022 - 2023
Developed 15 custom illustrations for merchandise artist series with 10,000+ shirts printed and sold. Created merchandise designs for the world's fastest street legal car in 2023 (new world record "Badd GT" 310 MPH).
Collaborated directly with Richard Rawlings and marketing team on brand extensions including comprehensive branding for Gas Monkey Primos Cantina restaurant concept.
Created limited-edition collectible merchandise and developed creative concepts for community events including "Tacos and Tires" car meets and Lone Star Rally, supporting Discovery Channel brand's transition from television to diversified merchandise and events business.
Developed 15 custom illustrations for merchandise artist series with 10,000+ shirts printed and sold. Created merchandise designs for the world's fastest street legal car in 2023 (new world record "Badd GT" 310 MPH).
Collaborated directly with Richard Rawlings and marketing team on brand extensions including comprehensive branding for Gas Monkey Primos Cantina restaurant concept.
Created limited-edition collectible merchandise and developed creative concepts for community events including "Tacos and Tires" car meets and Lone Star Rally, supporting Discovery Channel brand's transition from television to diversified merchandise and events business.
Bartley & Dick
Freelance Designer
2021 - 2023
Completed 300-400 production design projects with rapid turnaround times (1-2 hours typical) in fast-paced agency environment, creating executive presentations for Amazon C-suite meetings and designing 30 monthly social media assets for Tepezza pharmaceutical brand. Produced nationally broadcast creative content for major brands including AMC, BET, Microsoft, and BBC.
Worked on high-profile entertainment properties including The Walking Dead TV show marketing assets while providing overflow creative support across diverse industries: entertainment, tech, pharmaceutical, and CPG brands under tight deadlines.
(Under NDA for all work related to Bartley & Dick and its clients)
Completed 300-400 production design projects with rapid turnaround times (1-2 hours typical) in fast-paced agency environment, creating executive presentations for Amazon C-suite meetings and designing 30 monthly social media assets for Tepezza pharmaceutical brand. Produced nationally broadcast creative content for major brands including AMC, BET, Microsoft, and BBC.
Worked on high-profile entertainment properties including The Walking Dead TV show marketing assets while providing overflow creative support across diverse industries: entertainment, tech, pharmaceutical, and CPG brands under tight deadlines.
(Under NDA for all work related to Bartley & Dick and its clients)
Big Loud
Freelance Illustrator
2022 - 2023
Created merchandise designs for major country music artists including Morgan Wallen, Lainey Wilson, and Ernest, generating $160,000+ in combined revenue.
Designed 3 limited-edition concert posters generating $60,000 and developed 10+ apparel designs generating $100,000+ in estimated sales.
Collaborated with creative teams and tour managers on merchandise campaigns for sold-out stadium shows, creating evergreen products still sold on artist websites and Big Loud platforms while contributing to large-scale touring operations across multiple venues.
Created merchandise designs for major country music artists including Morgan Wallen, Lainey Wilson, and Ernest, generating $160,000+ in combined revenue.
Designed 3 limited-edition concert posters generating $60,000 and developed 10+ apparel designs generating $100,000+ in estimated sales.
Collaborated with creative teams and tour managers on merchandise campaigns for sold-out stadium shows, creating evergreen products still sold on artist websites and Big Loud platforms while contributing to large-scale touring operations across multiple venues.
Curtis Print & Design
Graphic Designer
2019 - 2020
Completed 300+ design and prepress projects for local small businesses, nonprofits, and churches while managing end-to-end client relationships from consultation through final delivery. Created 300-page product catalog and complete website redesign for RentQuest furniture staging company.
Operated large-format printer (6+ feet wide) and CNC machine for specialty applications, designing vehicle wraps and billboard graphics while building Curtis Print & Design company website and providing creative consulting for affiliated businesses.
Completed 300+ design and prepress projects for local small businesses, nonprofits, and churches while managing end-to-end client relationships from consultation through final delivery. Created 300-page product catalog and complete website redesign for RentQuest furniture staging company.
Operated large-format printer (6+ feet wide) and CNC machine for specialty applications, designing vehicle wraps and billboard graphics while building Curtis Print & Design company website and providing creative consulting for affiliated businesses.
Experience
Nikolai Paquin Design Co.
Founder
2015 - Present
Over 10 years, I've built a creative design agency serving 300+ clients and generating $50M+ in total revenue, specializing in premium food & beverage brands that require conversion-driven creative systems.
Notable achievements include scaling 15 companies from $0 to $1M+ in annual revenue, managing $1M+ monthly ad spend across major platforms, and transforming Seven Barrels from a farmers market business to $1M+ annual revenue through complete brand overhaul as Fractional CMO.
My client work has been featured in major publications including Newsweek, ESPN, Rolling Stone, Food & Wine, and Fast Company.
I've pioneered AI-powered creative workflows using ChatGPT, MidJourney, and Runway for rapid iteration and cost efficiency while developing a conversion-focused creative philosophy that prioritizes business results alongside aesthetic excellence.
Seven Barrels Balsamics
Fractional CMO
2021 - 2025
Scaled revenue from under $100K to $1M+ annually through complete digital transformation, leading comprehensive brand repositioning for premium $35/bottle olive oil and balsamic vinegar products.
Redesigned website and user experience for 55+ demographic while managing 1,600+ social media posts and growing followers from 0 to 11,000+.
Maintained 4x ROAS across Facebook and Google advertising campaigns, testing 1,000+ ad variations over 4 years with $500,000+ lifetime ad spend.
Directed product photography for 100+ products, resulting in 50% sales increase, while pioneering AI-assisted creative workflows and managing cross-functional team of 10+ including owners, freelancers, and agencies.
Banza
Freelance Designer
2022 - 2024
Created 30+ branded illustrations for major product launches including chickpea pizza (2022) and protein waffle (2023-2024) campaigns.
Developed retro-inspired creative concepts including the "pizza teams" idea and nostalgic diner-themed merchandise that became collector's items, with tote bags reselling on eBay for $100+ despite originally retailing for $10-20.
Collaborated closely with the marketing department on packaging updates, social media campaigns, and promotional materials across multiple product launches.
Created conversation-starting merchandise that drove booth traffic at major trade shows like Expo West and generated organic social media engagement for the #5 pasta brand in the United States.
Kirgan Consulting
Freelance Art Director
2020 - 2024
Provided strategic art direction for 50+ Amazon brands, generating $20M+ in collective sales with average 300% year-over-year client growth.
Managed end-to-end creative process from brand development to conversion-optimized storefronts for diverse industries including specialty foods, skincare, and performance nutrition.
Worked with notable clients including Burlap & Barrel, Absolute JOI, Human Improvement, Vitaminis, and York Athletics, transforming emerging brands from zero online presence to thriving e-commerce operations.
Mentored junior designers while collaborating with copywriters, Amazon FBA specialists, and account managers to develop educational content strategies for niche products.
Sweet & Boozy Ice Cream
Freelance Designer
2022 - 2024
Designed comprehensive brand system adaptable across major sports venues, creating cohesive visual identity that reached 20.3 million people annually.
Managed relationships with 25+ print vendors nationwide while coordinating large-format installations for venues like Allegiant Stadium (Las Vegas Raiders).
Generated estimated $7M in revenue through strategic creative implementation, maintaining premium positioning for $13+ specialty alcoholic ice cream desserts across diverse venues.
Created scalable design system including environmental graphics, point-of-sale materials, vehicle wraps, billboards, and franchise materials that supported rapid national expansion.
Gas Monkey Garage
Freelance Illustrator
2022 - 2023
Developed 15 custom illustrations for merchandise artist series with 10,000+ shirts printed and sold. Created merchandise designs for the world's fastest street legal car in 2023 (new world record "Badd GT" 310 MPH).
Collaborated directly with Richard Rawlings and marketing team on brand extensions including comprehensive branding for Gas Monkey Primos Cantina restaurant concept.
Created limited-edition collectible merchandise and developed creative concepts for community events including "Tacos and Tires" car meets and Lone Star Rally, supporting Discovery Channel brand's transition from television to diversified merchandise and events business.
Bartley & Dick
Freelance Designer
2021 - 2023
Completed 300-400 production design projects with rapid turnaround times (1-2 hours typical) in fast-paced agency environment, creating executive presentations for Amazon C-suite meetings and designing 30 monthly social media assets for Tepezza pharmaceutical brand. Produced nationally broadcast creative content for major brands including AMC, BET, Microsoft, and BBC.
Worked on high-profile entertainment properties including The Walking Dead TV show marketing assets while providing overflow creative support across diverse industries: entertainment, tech, pharmaceutical, and CPG brands under tight deadlines.
(Under NDA for all work related to Bartley & Dick and its clients)
Big Loud
Freelance Illustrator
2022 - 2023
Created merchandise designs for major country music artists including Morgan Wallen, Lainey Wilson, and Ernest, generating $160,000+ in combined revenue.
Designed 3 limited-edition concert posters generating $60,000 and developed 10+ apparel designs generating $100,000+ in estimated sales.
Collaborated with creative teams and tour managers on merchandise campaigns for sold-out stadium shows, creating evergreen products still sold on artist websites and Big Loud platforms while contributing to large-scale touring operations across multiple venues.
Curtis Print & Design
Graphic Designer
2019 - 2020
Completed 300+ design and prepress projects for local small businesses, nonprofits, and churches while managing end-to-end client relationships from consultation through final delivery. Created 300-page product catalog and complete website redesign for RentQuest furniture staging company.
Operated large-format printer (6+ feet wide) and CNC machine for specialty applications, designing vehicle wraps and billboard graphics while building Curtis Print & Design company website and providing creative consulting for affiliated businesses.
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