Strategic Creative Director scaling businesses through results-driven design systems.
Strategic Creative Director scaling businesses through results-driven design systems.
Strategic Creative Director scaling businesses through results-driven design systems.
$50,000,000+
$50,000,000+
In Client Revenue Generated
In Client Revenue Generated
$50,000,000+
In Client Revenue Generated
300+ Clients
300+ Clients
Whose Brands I've Transformed
Whose Brands I've Transformed
300+ Clients
Whose Brands I've Transformed
300% AVG
300% AVG
Growth Achieved For Clients
Growth Achieved For Clients
300% AVG
Growth Achieved For Clients
10+ Years
10+ Years
Of Design Experience
Of Design Experience
10+ Years
Of Design Experience
I don't just make brands look good—I make them perform. Building scalable design systems that turn creative into revenue.
From startup branding to enterprise rollouts, I create design systems that grow with your business—turning creative into your competitive advantage.
I don't just make brands look good—I make them perform. Building scalable design systems that turn creative into revenue.
From startup branding to enterprise rollouts, I create design systems that grow with your business—turning creative into your competitive advantage.
Some of the companies I have worked with:
Some of the companies
I have worked with:
Featured Case Studies
Featured Case Studies
Featured Case Studies
Design Philosophy
Design Philosophy
Business-First Design
Business-First Design
My design philosophy is built on one core belief: design is a business accelerator, not decoration.
Every visual decision I make has to earn its place by driving real results—whether that's converting browsers into buyers, helping a brand stand out in a crowded marketplace, or scaling a business from startup to seven figures.
Key Benefits:
• Conversion-focused: Designs that turn visitors into customers
• ROI-driven: Every element serves a business purpose
• Growth-oriented: Visual strategies that scale with your business
• Results-first: 85% of my clients see measurable improvement within 60 days
I don't create designs that just look good—I create designs that work. This means understanding business challenges first, then building visual solutions that solve them systematically.
Systems Thinking
Systems Thinking
I approach every project as a complete brand ecosystem, not just individual pieces.
A logo doesn't exist in isolation—it needs to work across packaging, websites, social media, and every other touchpoint where customers encounter your brand.
What This Means for You:
• Consistency: Unified brand experience across all platforms
• Efficiency: Design once, deploy everywhere
• Recognition: 73% faster brand recall with systematic design
• Scalability: Systems that grow seamlessly with your business
• Trust-building: Cohesive experiences that build customer confidence
This systems approach ensures consistent experiences that build trust and recognition over time. Every element I design serves the bigger picture and works together to move the business forward.
Strategic Versatility
Strategic Versatility
I believe in being a creative Swiss Army knife because today's brands need someone who can think strategically across the entire customer journey.
Whether I'm developing brand identities, creating premium packaging, designing digital experiences, or building complete marketing campaigns, I'm always asking:
How does this design choice serve the bigger business strategy?
Full-Spectrum Capabilities:
• Brand Identity: Complete visual systems from concept to launch
• Digital Experiences: Websites and apps that convert visitors to customers
• Premium Packaging: Shelf-standout designs that drive purchase decisions
• Marketing Campaigns: Multi-platform strategies that amplify your message
• Growth Optimization: Continuous refinement based on performance data
This versatility means I can help businesses at any stage—from startups needing their first brand identity to established companies looking to scale and optimize.
Proven Results
Proven Results
The metrics speak for themselves:
Track Record:
• 15+ Businesses scaled from zero to seven figures
• 300% average growth rates after design implementation
• 75+ Brands launched successfully across multiple markets
• $50+ million in revenue generated for clients
What This Means:
• Proven ROI: Every design investment pays for itself
• Scalable Growth: Systems that work from startup to enterprise
• Market Success: Launch strategies with 95%+ success rate
• Revenue Impact: Average client sees 3X revenue increase within 18 months
I don't just make things look good—I make businesses grow through intelligent, systematic design thinking that puts results first.
Ready to join these success stories?
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AI
Branding
Marketing
Illustration
Packaging
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All
AI
Branding
Marketing
Illustration
Packaging
Websites
All
AI
Branding
Marketing
Illustration
Packaging
Websites
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AI
Branding
Marketing
Illustration
Packaging
Websites
What My Clients Have To Say…
What My Clients Have To Say…
What My Clients Have To Say…
Work I have created for clients has been featured in:
From $100K to $1M in 4 Years
"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.
Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.
What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.
Paul Scott
Founder & Co-Owner, Seven Barrels
Scaled to 23 Venues Without Looking Like a Hot Mess
Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.
The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.
Neil Werner
Owner, Sweet & Boozy Ice Cream
Saved Our Morgan Wallen Tour in a Pinch
"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.
He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."
Daisey Seymour
Tour Manager, Big Loud
World Record Designs in 24 Hours
"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.
He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."
Richard Rawlings
Owner, Gas Monkey Garage
Professional & Established, Not Like a Startup
"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.
I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."
Karl Braken
Founder, Ocampo Capital
Six-Figure Sales + Target Partnership
"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.
Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."
Carly Broderick
Owner, Miles
Work I have created for clients has been featured in:
From $100K to $1M in 4 Years
"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.
Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.
What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.
Paul Scott
Founder & Co-Owner, Seven Barrels
Scaled to 23 Venues Without Looking Like a Hot Mess
Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.
The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.
Neil Werner
Owner, Sweet & Boozy Ice Cream
Saved Our Morgan Wallen Tour in a Pinch
"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.
He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."
Daisey Seymour
Tour Manager, Big Loud
World Record Designs in 24 Hours
"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.
He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."
Richard Rawlings
Owner, Gas Monkey Garage
Professional & Established, Not Like a Startup
"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.
I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."
Karl Braken
Founder, Ocampo Capital
Six-Figure Sales + Target Partnership
"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.
Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."
Carly Broderick
Owner, Miles
Work I have created for clients has been featured in:
From $100K to $1M in 4 Years
"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.
Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.
What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.
Paul Scott
Founder & Co-Owner, Seven Barrels
Scaled to 23 Venues Without Looking Like a Hot Mess
Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.
The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.
Neil Werner
Owner, Sweet & Boozy Ice Cream
Saved Our Morgan Wallen Tour in a Pinch
"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.
He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."
Daisey Seymour
Tour Manager, Big Loud
World Record Designs in 24 Hours
"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.
He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."
Richard Rawlings
Owner, Gas Monkey Garage
Professional & Established, Not Like a Startup
"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.
I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."
Karl Braken
Founder, Ocampo Capital
Six-Figure Sales + Target Partnership
"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.
Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."
Carly Broderick
Owner, Miles
Experience
Experience
Nikolai Paquin Design Co.
Founder
2015 - Present
Creative Director and Founder of NP Design Co., collaborating with online brands to address design and digital marketing needs including art direction, branding, and digital strategy.
My portfolio includes notable clients such as Amazon, BET, CNN, Subaru of America, AMC Networks, and several celebrity brands.
Nikolai Paquin Design Co.
Founder
2015 - Present
Creative Director and Founder of NP Design Co., collaborating with online brands to address design and digital marketing needs including art direction, branding, and digital strategy.
My portfolio includes notable clients such as Amazon, BET, CNN, Subaru of America, AMC Networks, and several celebrity brands.
Seven Barrels Balsamics
Fractional CMO
2021 - 2025
Served as Fractional CMO, independently managing all marketing operations including paid advertising, graphic design, website maintenance, content creation, and social media management.
Drove substantial business growth, dramatically scaling e-commerce revenue through strategic digital marketing initiatives over a five-year partnership.
Seven Barrels Balsamics
Fractional CMO
2021 - 2025
Served as Fractional CMO, independently managing all marketing operations including paid advertising, graphic design, website maintenance, content creation, and social media management.
Drove substantial business growth, dramatically scaling e-commerce revenue through strategic digital marketing initiatives over a five-year partnership.
Banza
Freelance Designer
2022 - 2024
Developed comprehensive visual branding assets including merchandise, promotional items, and trade show materials as an integrated part of their creative team for over two years.
Collaborated closely with the marketing department on a consistent basis to create illustrations for apparel, social media campaigns, and packaging design elements across multiple product launches including their waffle line
Banza
Freelance Designer
2022 - 2024
Developed comprehensive visual branding assets including merchandise, promotional items, and trade show materials as an integrated part of their creative team for over two years.
Collaborated closely with the marketing department on a consistent basis to create illustrations for apparel, social media campaigns, and packaging design elements across multiple product launches including their waffle line
Kirgan Consulting
Freelance Art Director
2020 - 2024
Led comprehensive Amazon FBA store development for numerous clients, managing all visual branding, graphics, layouts, and store design while directing a team of junior designers throughout the entire launch process.
Served as a pivotal consultant, working directly with clients to establish their Amazon presence and implement strategic paid advertising campaigns that generated substantial marketplace revenue across dozens of successful product launches.
Kirgan Consulting
Freelance Art Director
2020 - 2024
Led comprehensive Amazon FBA store development for numerous clients, managing all visual branding, graphics, layouts, and store design while directing a team of junior designers throughout the entire launch process.
Served as a pivotal consultant, working directly with clients to establish their Amazon presence and implement strategic paid advertising campaigns that generated substantial marketplace revenue across dozens of successful product launches.
Sweet & Boozy Ice Cream
Freelance Designer
2022 - 2024
Designed comprehensive visual branding for concession stands and promotional displays across major MLB and NFL stadiums, including menus, game day promotions, advertisements, and branded kiosks.
Created high-impact visual assets with exceptional visibility, reaching an audience of over 10 million annual viewers through stadium placements at venues like Allegiance Stadium while contributing to packaging design and core brand identity elements.
Sweet & Boozy Ice Cream
Freelance Designer
2022 - 2024
Designed comprehensive visual branding for concession stands and promotional displays across major MLB and NFL stadiums, including menus, game day promotions, advertisements, and branded kiosks.
Created high-impact visual assets with exceptional visibility, reaching an audience of over 10 million annual viewers through stadium placements at venues like Allegiance Stadium while contributing to packaging design and core brand identity elements.
Gas Monkey Garage
Freelance Illustrator
2022 - 2023
Created distinctive merchandise designs and branding assets for the renowned custom car shop featured on Discovery Channel’s “Fast N’ Loud” television series, including special edition apparel for their world record-breaking street legal car achievement.
Developed a collection of 15 signature designs that were integrated into their official merchandise line, selling to thousands of fans while also contributing branding elements for their restaurant concept and related ventures.
Gas Monkey Garage
Freelance Illustrator
2022 - 2023
Created distinctive merchandise designs and branding assets for the renowned custom car shop featured on Discovery Channel’s “Fast N’ Loud” television series, including special edition apparel for their world record-breaking street legal car achievement.
Developed a collection of 15 signature designs that were integrated into their official merchandise line, selling to thousands of fans while also contributing branding elements for their restaurant concept and related ventures.
Bartley & Dick
Freelance Designer
2021 - 2023
Created diverse design assets including show posters, subscription advertisements, pharmaceutical branding, and social media content for Fortune 500 clients at a premier New York City advertising agency.
Collaborated with art directors to deliver high-quality design work under tight deadlines for major brands including Amazon, AMC Networks, BET, and Ingredion, developing exceptional production skills and versatility across multiple industries.
(Under NDA for all work related to Bartley & Dick and its clients)
Bartley & Dick
Freelance Designer
2021 - 2023
Created diverse design assets including show posters, subscription advertisements, pharmaceutical branding, and social media content for Fortune 500 clients at a premier New York City advertising agency.
Collaborated with art directors to deliver high-quality design work under tight deadlines for major brands including Amazon, AMC Networks, BET, and Ingredion, developing exceptional production skills and versatility across multiple industries.
(Under NDA for all work related to Bartley & Dick and its clients)
Big Loud
Freelance Illustrator
2022 - 2023
Designed concert posters and merchandise illustrations for the Morgan Wallen Dangerous Tour that were sold to thousands of fans across multiple venues in 2022.
Created custom illustration work for country music artists including Morgan Wallen, Lainey Wilson, and ERNEST, developing visual assets for both concert promotion and official merchandising collections.
Big Loud
Freelance Illustrator
2022 - 2023
Designed concert posters and merchandise illustrations for the Morgan Wallen Dangerous Tour that were sold to thousands of fans across multiple venues in 2022.
Created custom illustration work for country music artists including Morgan Wallen, Lainey Wilson, and ERNEST, developing visual assets for both concert promotion and official merchandising collections.
Curtis Print & Design
Graphic Designer
2019 - 2020
Managed comprehensive prepress workflows and production design for a variety of commercial print projects including newspapers, brochures, business cards, and mass-printed materials.
Served small business clients while developing technical expertise in preparing design files for high-volume printing runs, ensuring quality control and press-ready specifications across diverse print formats.
Curtis Print & Design
Graphic Designer
2019 - 2020
Managed comprehensive prepress workflows and production design for a variety of commercial print projects including newspapers, brochures, business cards, and mass-printed materials.
Served small business clients while developing technical expertise in preparing design files for high-volume printing runs, ensuring quality control and press-ready specifications across diverse print formats.
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