Strategic Creative Director scaling businesses through results-driven design systems.

Strategic Creative Director scaling businesses through results-driven design systems.

Strategic Creative Director scaling businesses through results-driven design systems.

$50,000,000+

$50,000,000+

In Client Revenue Generated

In Client Revenue Generated

$50,000,000+

In Client Revenue Generated

300+ Clients

300+ Clients

Whose Brands I've Transformed

Whose Brands I've Transformed

300+ Clients

Whose Brands I've Transformed

300% AVG

300% AVG

Growth Achieved For Clients

Growth Achieved For Clients

300% AVG

Growth Achieved For Clients

10+ Years

10+ Years

Of Design Experience

Of Design Experience

10+ Years

Of Design Experience

I don't just make brands look goodI make them perform. Building scalable design systems that turn creative into revenue.


From startup branding to enterprise rollouts, I create design systems that grow with your businessturning creative into your competitive advantage.

I don't just make brands look good—I make them perform. Building scalable design systems that turn creative into revenue.


From startup branding to enterprise rollouts, I create design systems that grow with your business—turning creative into your competitive advantage.

I don't just make brands look goodI make them perform. Building scalable design systems that turn creative into revenue.


From startup branding to enterprise rollouts, I create design systems that grow with your businessturning creative into your competitive advantage.

Photo of Nikolai Paaquin
Photo of Nikolai Paaquin
Photo of Nikolai Paquin

Some of the companies I have worked with:

Some of the companies

I have worked with:

  • Lainey Wilson Logo
  • Unilever Logo
  • AMC Logo
  • BBC Logo
  • Linkedin Logo
  • Microsoft Logo
  • Intel Logo
  • The Honey Pot Company Logo
  • BET Logo
  • Amazon Logo
  • Morgan Wallen Logo
  • Blackberry Smoke Logo
  • Banza Logo
  • Gas Monkey Garage Logo
  • Lainey Wilson Logo
  • Unilever Logo
  • AMC Logo
  • BBC Logo
  • Linkedin Logo
  • Microsoft Logo
  • Intel Logo
  • The Honey Pot Company Logo
  • BET Logo
  • Amazon Logo
  • Morgan Wallen Logo
  • Blackberry Smoke Logo
  • Banza Logo
  • Gas Monkey Garage Logo
  • Seven Barrels Promo Graphics
  • Gilded Leaf Gummies Packaging
  • Seven Barrels Lavender Product Shot
  • Blackberry Smoke Concert Poster
  • Lonestar Rally Shirt Design For Gorilla Glue
  • Sweet & Boozy Billboard At Allegiant Stadium
  • Swift Saint Lifestyle Photo
  • Explorer's Elixir Coffee Packaging
  • Offcourt Fragrance Product Shot
  • Offcourt Body Wash Product Shot
  • One-Ton Barbell Club eagle Logo
  • Gas Monkey Garage Live Free Or Die Shirt
  • Malbec Mystic Wine Label
  • Gypsy Forest Dry Gin Packaging
  • Burlap & Barrel Product Shot
  • Miles Deodorant Clean Product
  • Banza Waffles Launch Post
  • Greater Than Promo Graphic
  • Vitaminis Gut Health Shot Product
  • Cherry Halva Packaging Seed + Mill
  • Seed+ Mill Tahini Lifestyle Image
  • The Queen's Cask Brand Kit
  • Front Royal Brand Kit
  • Human Improvement Packaging Design
  • York Athletics Amazon Graphic
  • Old Guard Mescal Bottle Design
  • Gypsy Forest Dry Gin Packaging
  • Seven Barrels Promo Graphics
  • Gilded Leaf Gummies Packaging
  • Seven Barrels Lavender Product Shot
  • Blackberry Smoke Concert Poster
  • Lonestar Rally Shirt Design For Gorilla Glue
  • Sweet & Boozy Billboard At Allegiant Stadium
  • Swift Saint Lifestyle Photo
  • Explorer's Elixir Coffee Packaging
  • Offcourt Fragrance Product Shot
  • Offcourt Body Wash Product Shot
  • One-Ton Barbell Club eagle Logo
  • Gas Monkey Garage Live Free Or Die Shirt
  • Malbec Mystic Wine Label
  • Gypsy Forest Dry Gin Packaging
  • Burlap & Barrel Product Shot
  • Miles Deodorant Clean Product
  • Banza Waffles Launch Post
  • Greater Than Promo Graphic
  • Vitaminis Gut Health Shot Product
  • Cherry Halva Packaging Seed + Mill
  • Seed+ Mill Tahini Lifestyle Image
  • The Queen's Cask Brand Kit
  • Front Royal Brand Kit
  • Human Improvement Packaging Design
  • York Athletics Amazon Graphic
  • Old Guard Mescal Bottle Design
  • Gypsy Forest Dry Gin Packaging

View All Work

View All Work

Design Philosophy

Design Philosophy

Business-First Design

Business-First Design

My design philosophy is built on one core belief: design is a business accelerator, not decoration.


Every visual decision I make has to earn its place by driving real results—whether that's converting browsers into buyers, helping a brand stand out in a crowded marketplace, or scaling a business from startup to seven figures.


Key Benefits:

• Conversion-focused: Designs that turn visitors into customers

• ROI-driven: Every element serves a business purpose

• Growth-oriented: Visual strategies that scale with your business

• Results-first: 85% of my clients see measurable improvement within 60 days


I don't create designs that just look good—I create designs that work. This means understanding business challenges first, then building visual solutions that solve them systematically.

Systems Thinking

Systems Thinking

I approach every project as a complete brand ecosystem, not just individual pieces.


A logo doesn't exist in isolation—it needs to work across packaging, websites, social media, and every other touchpoint where customers encounter your brand.


What This Means for You:

• Consistency: Unified brand experience across all platforms

• Efficiency: Design once, deploy everywhere

• Recognition: 73% faster brand recall with systematic design

• Scalability: Systems that grow seamlessly with your business

• Trust-building: Cohesive experiences that build customer confidence


This systems approach ensures consistent experiences that build trust and recognition over time. Every element I design serves the bigger picture and works together to move the business forward.

Strategic Versatility

Strategic Versatility

I believe in being a creative Swiss Army knife because today's brands need someone who can think strategically across the entire customer journey.


Whether I'm developing brand identities, creating premium packaging, designing digital experiences, or building complete marketing campaigns, I'm always asking:


How does this design choice serve the bigger business strategy?


Full-Spectrum Capabilities:

• Brand Identity: Complete visual systems from concept to launch

• Digital Experiences: Websites and apps that convert visitors to customers

• Premium Packaging: Shelf-standout designs that drive purchase decisions

• Marketing Campaigns: Multi-platform strategies that amplify your message

• Growth Optimization: Continuous refinement based on performance data


This versatility means I can help businesses at any stage—from startups needing their first brand identity to established companies looking to scale and optimize.

Proven Results

Proven Results

The metrics speak for themselves:


Track Record:

• 15+ Businesses scaled from zero to seven figures


• 300% average growth rates after design implementation


• 75+ Brands launched successfully across multiple markets


• $50+ million in revenue generated for clients


What This Means:

• Proven ROI: Every design investment pays for itself

• Scalable Growth: Systems that work from startup to enterprise

• Market Success: Launch strategies with 95%+ success rate

• Revenue Impact: Average client sees 3X revenue increase within 18 months


I don't just make things look good—I make businesses grow through intelligent, systematic design thinking that puts results first.


Ready to join these success stories?

What My Clients Have To Say

What My Clients Have To Say

What My Clients Have To Say…

Work I have created for clients has been featured in:

From $100K to $1M in 4 Years

5.0

"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.


Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.


What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.

Seven Barrels Logo

Paul Scott

Founder & Co-Owner, Seven Barrels

Scaled to 23 Venues Without Looking Like a Hot Mess

5.0

Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.


The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.

Sweet & Boozy Lofo

Neil Werner

Owner, Sweet & Boozy Ice Cream

Saved Our Morgan Wallen Tour in a Pinch

5.0

"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.


He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."

Big Loud Records Logo

Daisey Seymour

Tour Manager, Big Loud

World Record Designs in 24 Hours

5.0

"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.


He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."

Gas Monkey Garage Logo

Richard Rawlings

Owner, Gas Monkey Garage

Professional & Established, Not Like a Startup

5.0

"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.


I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."

Ocampo Capital Logo

Karl Braken

Founder, Ocampo Capital

Six-Figure Sales + Target Partnership

5.0

"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.


Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."

Miles Deodorant Logo

Carly Broderick

Owner, Miles

Work I have created for clients has been featured in:

From $100K to $1M in 4 Years

5.0

"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.


Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.


What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.

Seven Barrels Logo

Paul Scott

Founder & Co-Owner, Seven Barrels

Scaled to 23 Venues Without Looking Like a Hot Mess

5.0

Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.


The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.

Sweet & Boozy Lofo

Neil Werner

Owner, Sweet & Boozy Ice Cream

Saved Our Morgan Wallen Tour in a Pinch

5.0

"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.


He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."

Big Loud Records Logo

Daisey Seymour

Tour Manager, Big Loud

World Record Designs in 24 Hours

5.0

"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.


He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."

Gas Monkey Garage Logo

Richard Rawlings

Owner, Gas Monkey Garage

Professional & Established, Not Like a Startup

5.0

"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.


I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."

Ocampo Capital Logo

Karl Braken

Founder, Ocampo Capital

Six-Figure Sales + Target Partnership

5.0

"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.


Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."

Miles Deodorant Logo

Carly Broderick

Owner, Miles

Work I have created for clients has been featured in:

From $100K to $1M in 4 Years

5.0

"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.


Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.


What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.

Seven Barrels Logo

Paul Scott

Founder & Co-Owner, Seven Barrels

Scaled to 23 Venues Without Looking Like a Hot Mess

5.0

Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.


The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.

Sweet & Boozy Lofo

Neil Werner

Owner, Sweet & Boozy Ice Cream

Saved Our Morgan Wallen Tour in a Pinch

5.0

"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.


He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."

Big Loud Records Logo

Daisey Seymour

Tour Manager, Big Loud

World Record Designs in 24 Hours

5.0

"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.


He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."

Gas Monkey Garage Logo

Richard Rawlings

Owner, Gas Monkey Garage

Professional & Established, Not Like a Startup

5.0

"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.


I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."

Ocampo Capital Logo

Karl Braken

Founder, Ocampo Capital

Six-Figure Sales + Target Partnership

5.0

"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.


Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."

Miles Deodorant Logo

Carly Broderick

Owner, Miles

Ready To Work Together?

Ready To Work Together?

Ready To Work Together?