Seven Barrels Lifestyle image. Meyer Lemon EVOO with pasra

Full Digital Transformation

Seven Barrels Balsamics

Full Digital Transformation

Seven Barrels Balsamics

Full Digital Transformation

Seven Barrels Balsamics

Web Redesign

Web Redesign

Web Redesign

Social Media

Social Media

Social Media

Paid Ads

Paid Ads

Paid Ads

Results

Results

• 10X revenue growth from <$100K to $1M+ annually

• 5X customer base expansion from 20K to 100K+ customers

• 50% sales increase from product photography refresh alone

• 4X consistent ROAS across all paid advertising channels

• 35+ million ad impressions across Facebook and Google

• 8,000 Facebook followers built from zero

• 3,000 Instagram followers with 5-8% engagement rates

• 1,600+ social media posts over 4-year period

• $850K+ revenue directly attributed to organic social content

• Premium pricing at $35/bottle (well above industry average)

• 10X revenue growth from <$100K to $1M+ annually

• 5X customer base expansion from 20K to 100K+ customers

• 50% sales increase from product photography refresh alone

• 4X consistent ROAS across all paid advertising channels

• 35+ million ad impressions across Facebook and Google

• 8,000 Facebook followers built from zero

• 3,000 Instagram followers with 5-8% engagement rates

• 1,600+ social media posts over 4-year period

• $850K+ revenue directly attributed to organic social content

• Premium pricing at $35/bottle (well above industry average)

About

About

Fractional Head of Brand and Marketing partnership transforming luxury olive oil and balsamic vinegar company from in-person sales to successful e-commerce business. Owners had zero digital experience, selling $35 bottles exclusively at farmers markets and art shows for 10 years.


The Challenge: Established business with quality products but no digital presence or e-commerce understanding. Target customers (55+ with disposable income) struggled with online ordering and questioned premium pricing.


Strategic Approach: Complete digital infrastructure buildout tailored to older demographics. Focus on simplified interfaces, educational content, and premium positioning through consistent branding and storytelling that justified $35 price point across all touchpoints.

Fractional Head of Brand and Marketing partnership transforming luxury olive oil and balsamic vinegar company from in-person sales to successful e-commerce business. Owners had zero digital experience, selling $35 bottles exclusively at farmers markets and art shows for 10 years.


The Challenge: Established business with quality products but no digital presence or e-commerce understanding. Target customers (55+ with disposable income) struggled with online ordering and questioned premium pricing.


Strategic Approach: Complete digital infrastructure buildout tailored to older demographics. Focus on simplified interfaces, educational content, and premium positioning through consistent branding and storytelling that justified $35 price point across all touchpoints.

Seven Barrels Logo
Seven Barrels Logo

4-Year Fractional CMO Partnership

"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.


Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.


What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers."

"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.


Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.


What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers."

Seven Barrels Logo

Paul Scott

Founder & Co-Owner, Seven Barrels

4-Year Fractional CMO Partnership

"Nikolai has been a great help for Seven Barrels to date and has truly made a difference for our e-commerce through all platforms that he handles for us.


When we started working together, we had very little understanding of digital marketing or how to effectively sell online. He took the time to understand our challenges and customers, then he developed strategies that worked.


Managing our advertising and social media with consistent professionalism, he's helped us increase our online sales 10X what we used to sell, while maintaining the quality and authenticity that our customers expect."

"Nikolai has been a great help for Seven Barrels to date and has truly made a difference for our e-commerce through all platforms that he handles for us.


When we started working together, we had very little understanding of digital marketing or how to effectively sell online. He took the time to understand our challenges and customers, then he developed strategies that worked.


Managing our advertising and social media with consistent professionalism, he's helped us increase our online sales 10X what we used to sell, while maintaining the quality and authenticity that our customers expect."

Seven Barrels Logo

Mark Moss

Co-Owner, Seven Barrels

Branding Kit

Branding Kit

Seven Barrels Logo Barrel icon
Seven Barrels Logo wordmark
Seven Barrels Logo Barrel icon
Seven Barrels Logo wordmark

The Product + Lifestyle Photography

The Product + Lifestyle Photography

Seven Barrels Meyer Lemon EVOO
Seven Barrels Traditionale Balsamic Packaging Design
Seven Barrels Meyer Lemon EVOO
Seven Barrels Traditionale Balsamic Packaging Design
Seven Barrels Lifestyle Image Sweet Basil and Baked Cod
Seven Barrels Lifestyle image. Meyer Lemon EVOO with pasra
Seven Barrels Lifestyle Image Sweet Basil and Pizza
Seven Barrels Lifestyle Image Sweet Basil and Baked Cod
Seven Barrels Lifestyle image. Meyer Lemon EVOO with pasra
Seven Barrels Lifestyle Image Sweet Basil and Pizza
Seven Barrels bottles at event booth
Seven Barrels booth at outdoor festival
Seven Barrels bottles at event booth
Seven Barrels booth at outdoor festival
Seven Barrels booth at a trade show
Seven Barrels booth at a trade show

Website Redesign

Website Redesign

Old Homepage (Scroll To See Full Page)

Old Homepage (Scroll To See Full Page)

Old Homepage (Scroll To See Full Page)

Old Seven Barrels website Circa 2015
Old Seven Barrels website Circa 2015
Old Seven Barrels website Circa 2015

New Homepage (Scroll To See Full Page)

New Homepage (Scroll To See Full Page)

New Homepage (Scroll To See Full Page)

Seven Barrels Website Redesign 2021 Home Page
Seven Barrels Website Redesign 2021 Home Page
Seven Barrels Website Redesign 2021 Home Page

Redesigned Product Pages

Redesigned Product Pages

Redesigned Product Pages

Seven Barrels Website Redesign 2021 Product Page
Seven Barrels Website Redesign 2021 Product Page
Seven Barrels Website Redesign 2021 Product Page

(Scroll To See Full Page)

(Scroll To See Full Page)

(Scroll To See Full Page)

Seven Barrels Website Redesign 2021 Product Page
Seven Barrels Website Redesign 2021 Product Page
Seven Barrels Website Redesign 2021 Product Page

Redesigned Collection Pages

Redesigned Collection Pages

Redesigned Collection Pages

Seven Barrels Website Redesign 2021 Category Page
Seven Barrels Website Redesign 2021 Category Page
Seven Barrels Website Redesign 2021 Category Page

Redesigned Recipe Pages

Redesigned Recipe Pages

Redesigned Recipe Pages

Seven Barrels Website Redesign 2021 Recipe Page
Seven Barrels Website Redesign 2021 Recipe Page
Seven Barrels Website Redesign 2021 Recipe Page

Social Media Management and Design

Social Media Management and Design

Seven Barrels Social Media Posts
Seven Barrels Social Media Posts
Seven Barrels Social Media Posts
Seven Barrels Social Media Posts
Seven Barrels Promo graphic
Seven Barrels Lavender Balsamic Vinegar
Seven Barrels Meyer Lemon EVOO
Seven Barrels Promo graphic
Seven Barrels Lavender Balsamic Vinegar
Seven Barrels Meyer Lemon EVOO
Seven Barrels Blood Orange EVOO
Seven Barrels Promo Graphic
Seven Barrels Promo graphic 20% off
Seven Barrels Blood Orange EVOO
Seven Barrels Promo Graphic
Seven Barrels Promo graphic 20% off
Seven Barrels Social Media Posts
Seven Barrels Social Media Posts
Seven Barrels Social Media Posts
Seven Barrels Social Media Posts

New Product Photography

New Product Photography

Old Product Images

Old Product Images

Seven Barrels Old Product photos circa 2016

New Product Image

New Product Image

Seven Barrels Traditionale Balsamic Packaging Design

Old Product Images

Seven Barrels Old Product photos circa 2016

New Product Image

Seven Barrels Traditionale Balsamic Packaging Design

New Product Image Formatting

New Product Image Formatting

New Product Image Formatting

Seven Barrels small bottle product photo
Seven Barrels large bottle product photo
Seven Barrels bottle pair product photo
Seven Barrels small bottle product photo
Seven Barrels large bottle product photo
Seven Barrels bottle pair product photo

New Images In Use On Website

New Images In Use On Website

New Images In Use On Website

Seven Barrels product pairings on website
Seven Barrels product pairings on website

Lifestyle Photography

Lifestyle Photography

Seven Barrels Lifestyle Image Sweet Basil and Baked Cod
Seven Barrels Lifestyle image. Meyer Lemon EVOO with pasra
Seven Barrels Lifestyle Image Sweet Basil and Pizza
Seven Barrels Lifestyle Image Sweet Basil and Baked Cod
Seven Barrels Lifestyle image. Meyer Lemon EVOO with pasra
Seven Barrels Lifestyle Image Sweet Basil and Pizza
Seven Barrels Pana cotta lifestyle image
Seven Barrels olive oil cake lifestyle image
Seven Barrels salad lifestyle image
Seven Barrels Pana cotta lifestyle image
Seven Barrels olive oil cake lifestyle image
Seven Barrels salad lifestyle image
Seven Barrels raspberry salad lifestyle image
Seven Barrels Peach chicken salad lifestyle image
Seven Barrels dessert lifestyle image
Seven Barrels raspberry salad lifestyle image
Seven Barrels Peach chicken salad lifestyle image
Seven Barrels dessert lifestyle image

Paid Ad Design + AI Creative (Facebook Ads)

Paid Ad Design + AI Creative (Facebook Ads)

Seven Barrels Traditionale balsamic vinegar
Seven Barrels Meyer Lemon EVOO
Seven Barrels White balsamic vinegar
Seven Barrels Traditionale balsamic vinegar
Seven Barrels Meyer Lemon EVOO
Seven Barrels White balsamic vinegar
Seven Barrels Meyer Lemon Extra Virgin Olive Oil Ad
Seven Barrels Raspberry balsamic vinegar Ad
Seven Barrels Meyer Lemon Extra Virgin Olive Oil Ad
Seven Barrels Meyer Lemon Extra Virgin Olive Oil Ad
Seven Barrels Raspberry balsamic vinegar Ad
Seven Barrels Meyer Lemon Extra Virgin Olive Oil Ad
Seven Barrels Facebook Ad
Seven Barrels Facebook Ad
Seven Barrels Facebook Ad
Seven Barrels Facebook Ad
Seven Barrels Facebook Ad
Seven Barrels Facebook Ad
Seven Barrels Promo graphic
Seven Barrels Promo Graphic
Seven Barrels Facebook Ad
Seven Barrels Promo graphic
Seven Barrels Promo Graphic
Seven Barrels Facebook Ad

View More Case Studies

View More Case Studies