Gas Monkey Garage  breaking the world record for fastest street legal car

Discovery Channel Brand Partnership

Gas Monkey Garage

Discovery Channel Brand Partnership

Gas Monkey Garage

Branding

Apparel

Apparel

Illustration

Results

Results

• 12,000 shirts produced across artist series merchandise line

• World record celebration designs for 310 mph Badd GT record

• 24-hour turnaround delivery for world record merchandise launch

• Collector's market created for limited-edition world record shirts ($60-80 retail)

• Direct collaboration with Richard Rawlings and marketing team

• Multi-brand partnerships including Gorilla Glue sponsorship integration

• Event branding for Tacos and Tires community car meets

• Restaurant concept development for Gas Monkey Primos Cantina

• 12-15 unique designs with 8-10 reaching final production

• 12,000 shirts produced across artist series merchandise line

• World record celebration designs for 310 mph Badd GT record

• 24-hour turnaround delivery for world record merchandise launch

• Collector's market created for limited-edition world record shirts ($60-80 retail)

• Direct collaboration with Richard Rawlings and marketing team

• Multi-brand partnerships including Gorilla Glue sponsorship integration

• Event branding for Tacos and Tires community car meets

• Restaurant concept development for Gas Monkey Primos Cantina

• 12-15 unique designs with 8-10 reaching final production

About

About

Two-year freelance partnership with Discovery Channel's Gas Monkey Garage creating merchandise, event branding, and promotional materials. Collaborated directly with Richard Rawlings and marketing team on artist series apparel, world record celebration designs, and community event branding.


The Challenge: Create designs capturing Gas Monkey's automotive culture and community spirit while meeting tight production deadlines and diverse project requirements—from mass-market merchandise to exclusive collector items to event branding.


Strategic Approach: Authentic automotive culture storytelling through illustration. Balanced collectible appeal with mass market viability for merchandise lines. Emphasized community-building aspects of car culture rather than just product focus. Adapted existing brand elements for new ventures while maintaining core Gas Monkey recognition.

Two-year freelance partnership with Discovery Channel's Gas Monkey Garage creating merchandise, event branding, and promotional materials. Collaborated directly with Richard Rawlings and marketing team on artist series apparel, world record celebration designs, and community event branding.


The Challenge: Create designs capturing Gas Monkey's automotive culture and community spirit while meeting tight production deadlines and diverse project requirements—from mass-market merchandise to exclusive collector items to event branding.


Strategic Approach: Authentic automotive culture storytelling through illustration. Balanced collectible appeal with mass market viability for merchandise lines. Emphasized community-building aspects of car culture rather than just product focus. Adapted existing brand elements for new ventures while maintaining core Gas Monkey recognition.

Badd GT a 2005 modded Ford GT that broke the world record for the worlds fastest street legal car
Badd GT a 2005 modded Ford GT that broke the world record for the worlds fastest street legal car

2-Year Freelance Creative Partner

5.0

"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.


He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events.


Working directly with him on video calls, I could see he understood what Gas Monkey is all about. He's the kind of creative partner every brand needs.

"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.


He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events.


Working directly with him on video calls, I could see he understood what Gas Monkey is all about. He's the kind of creative partner every brand needs.

Gas Monkey Garage Logo

Richard Rawlings

Owner, Gas Monkey Garage

Owner, Gas Monkey Garage

2-Year Freelance Creative Partner

5.0

"Over two years working with Nikolai, he proved himself as more than just a freelancer - he became an extension of our creative team.


From the artist series merchandise that drove serious revenue to event branding that captured our car culture community perfectly, he consistently delivered designs that looked great and performed even better.


His ability to work under pressure was incredible, especially during our world record project where he nailed the creative brief with almost no time to spare. He's reliable, creative, and really understands how to translate brand vision into results."

"Over two years working with Nikolai, he proved himself as more than just a freelancer - he became an extension of our creative team.


From the artist series merchandise that drove serious revenue to event branding that captured our car culture community perfectly, he consistently delivered designs that looked great and performed even better.


His ability to work under pressure was incredible, especially during our world record project where he nailed the creative brief with almost no time to spare. He's reliable, creative, and really understands how to translate brand vision into results."

Gas Monkey Garage Logo

Brandon DePrato

Head of Creative & Video, Gas Monkey Garage

Head of Creative & Video, Gas Monkey Garage

Gas monkey garge sign with richard rawlings
Gas monkey garge sign with richard rawlings
Gorilla Glue Lone star rally shirt
Gorilla Glue Lone star rally shirt
Gas Monkey Garage Eagle Jacket
Gas Monkey Garage Great Escape Shirt
Gas Monkey Garage Eagle Jacket
Gas Monkey Garage Great Escape Shirt

Apparel Illustrations Created For GMG Artist Series

Apparel Illustrations Created For GMG Artist Series

Gas Monkey Garage Devil Design
Gas Monkey Garage Eagle Design
Gas Monkey Garage Devil Design
Gas Monkey Garage Eagle Design
Gas Monkey Garage Everything Is Bigger In Texas Design
Gas Monkey Garage Life Free Or Die Design
Gas Monkey Garage Everything Is Bigger In Texas Design
Gas Monkey Garage Life Free Or Die Design
Gas Monkey Garage The World Belongs To Us Design
Gas Monkey Garage Beer Walk Design
Gas Monkey Garage The World Belongs To Us Design
Gas Monkey Garage Beer Walk Design
Gas Monkey Garage Great Escape Design
Gas Monkey Garage Beer Label Design
Gas Monkey Garage Great Escape Design
Gas Monkey Garage Beer Label Design
Gas Monkey Garage Shield Design
Gas Monkey Garage Flag Design
Gas Monkey Garage Globe Design
Gas Monkey Garage Shield Design
Gas Monkey Garage Flag Design
Gas Monkey Garage Globe Design
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup
Gas Monkey Garage Shirt Mockup

Merch For World Record Fastest Street Legal Car

Merch For World Record Fastest Street Legal Car

Badd GT a 2005 modded Ford GT that broke the world record for the worlds fastest street legal car
Badd GT a 2005 modded Ford GT that broke the world record for the worlds fastest street legal car
Gas Monkey Garage Badd GT Shirt Design
Gas Monkey Garage Badd GT Schematics Shirt Design
Gas Monkey Garage Badd GT Shirt Design
Gas Monkey Garage Badd GT Schematics Shirt Design
Gas Monkey Garage Badd GT Illustration Design
Gas Monkey Garage Badd GT Illustration Design
Gas Monkey Garage Badd GT Shirt Design Mockup
Gas Monkey Garage Badd GT Schematics Shirt Design Mockup
Gas Monkey Garage Badd GT Shirt Design Mockup
Gas Monkey Garage Badd GT Schematics Shirt Design Mockup
Gas Monkey Garage Badd GT Illustration Design Mockup
Gas Monkey Garage Badd GT Illustration Design Mockup
Gas Monkey Garage  breaking the world record for fastest street legal car
Gas Monkey Garage  breaking the world record for fastest street legal car

Tacos N' Tires Car Rally Merch

Tacos N' Tires Car Rally Merch

Tacos and Tires Design
Tacos and Tires Design Tire In Taco
Tacos and Tires Design
Tacos and Tires Design Tire In Taco
Tacos and Tires Taco Truck Design
Tacos and Tires Old Car Design
Tacos and Tires Taco Truck Design
Tacos and Tires Old Car Design
Tacos and Tires Badge Design
Tacos and Tires Monkey Badge Design
Tacos and Tires Taco Truck Badge Design
Tacos and Tires Badge Design
Tacos and Tires Monkey Badge Design
Tacos and Tires Taco Truck Badge Design
Tacos and Tires Lifestyle Image
Tacos and Tires Lifestyle Image
Tacos and Tires Lifestyle Image
Tacos and Tires Lifestyle Image
Tacos and Tires Lifestyle Image
Tacos and Tires Lifestyle Image

Gorilla Glue 2022 Lonestar Rally Merch

Gorilla Glue 2022 Lonestar Rally Merch

Lonestar Rally Motorcycle Design
Gorilla Glue Lone star rally shirt
Lonestar Rally Motorcycle Design
Gorilla Glue Lone star rally shirt

Primos Gas Monkey Cantina Branding

Primos Gas Monkey Cantina Branding

Gas Monkey Garage Primos Cantina Branding Kit
Gas Monkey Garage Primos Cantina Branding Kit
Gas Monkey Garage Primos Cantina Monkey Head
Gas Monkey Garage Primos Cantina Monkey Head
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge
Gas Monkey Garage Primos Cantina Brand Badge

View More Case Studies

View More Case Studies