Conceptual brand identity for premium olive oil and balsamic vinegar wholesaler targeting specialty import stores worldwide. Drawing inspiration from classical Italian art and Roman mythology, centered around Fortuna, goddess of fortune and prosperity.

The Challenge: Specialty food imports market oversaturated with predictable Italian heritage imagery. Need sophisticated visual identity that communicates authentic craftsmanship while standing out on retail shelves and appealing to wholesale buyers.

Strategic Approach: Classical mythology meets contemporary luxury positioning. Custom etching-style illustrations tell story of traditional production methods while timeless serif typography bridges heritage with modern elegance. Wholesale-focused system gives import stores compelling merchandising tools.