Two-year creative partnership transforming gym deodorant startup's visual presence from raw product photos to major retailer-ready brand. Comprehensive visual overhaul supporting growth from startup to brands carried in Walmart and Urban Outfitters through professional photography, Amazon FBA setup, and scalable content systems.

The Challenge: Startup grooming brand with 200+ unretouched product photos lacking professional visual identity needed for competitive personal care market. Required scalable visual system supporting growth from direct-to-consumer to major retail presence.

Strategic Approach: Complete visual foundation buildout starting with extensive photo retouching, expanding to video editing, Amazon FBA design, and packaging development. Created photography guidelines enabling brand consistency without constant designer involvement. Developed cost-effective stop-motion animation system replacing expensive model shoots while maintaining professional quality.