Offcourt
Offcourt
Product Photography, Photo Retouching, Digital Marketing, Amazon FBA
Product Photography, Photo Retouching, Digital Marketing, Amazon FBA
Price:
Price:
$12,000 USD
$12,000 USD
Price:
$12,000 USD
Turnaround:
Turnaround:
3-5 Days
Turnaround:
3-5 Days
Role:
Role:
Freelance Designer
Freelance Designer
Role:
Freelance Designer
Engagement:
Engagement:
Multiple Projects
Multiple Projects
Engagement:
Multiple Projects
Project Outcomes & Highlights:
Project Outcomes & Highlights:
7 Figures In Revenue
In revenue across Amazon, and Big Box Partnerships (Walmart, Anthropologie)
7 Figures In Revenue
In revenue across Amazon, and Big Box Partnerships (Walmart, Anthropologie)
650+ Assets Created
For organic social media and use in paid ads (Facebook & Instagram)
30+ Videos Created
For organic social media and use in paid ads (Facebook & Instagram)
650+ Assets Created
For organic social media and use in paid ads (Facebook & Instagram)
6 New products launched
Soap, bodywash, fragrance, launched with new photos, and videos
6 New products launched
Soap, bodywash, fragrance, launched with new photos, and videos
Offcourt
OffCourt is a premium gym deodorant company that specializes in personal grooming products including body wash, soap, and fragrances designed for active lifestyles.
When I joined them as a freelance designer, they had just launched their first suite of products but lacked the professional imagery needed to establish a strong online presence and compete with established brands.
Over two years, I helped transform their visual brand from the ground up. Starting with photo retouching and product photography, my role expanded to include video editing, motion graphics, art direction guidance, and packaging design.
This comprehensive visual transformation supported their explosive growth from startup to a brand now carried in major retailers like Walmart and Urban Outfitters.
Challenge:
OffCourt had quality products but unprofessional imagery, no visual brand guidelines, and zero presence on Amazon. They couldn't compete effectively or attract major retailers without compelling visuals and consistent branding.
Solution:
I developed a scalable visual brand system, transforming 200+ raw photos into 600+ professional assets, built their Amazon FBA presence from scratch, and created cost-effective content workflows that supported their growth into major retail chains.
Services:
• Digital Marketing Strategy & Implementation
• Professional Product Photography & Art Direction
• Advanced Photo Retouching & Asset Creation
• Video Editing & Motion Graphics Production
• Amazon FBA Store Development & Optimization
• Custom Packaging Design & Production Support
Role + Team:
Creative Director & Lead Designer | Collaborated directly with OffCourt's marketing team and partnered with Kirgan Consulting to develop all visual assets and establish their Amazon FBA marketplace presence
Key Phases:
• Product Photography - NYC lifestyle shoots in authentic gym environments
• Photo Retouching - Professional asset creation and brand standardization
• Video Content - Social media campaign development from existing footage
• Amazon FBA - Complete marketplace presence and optimization
• Digital Marketing - Scalable content systems and brand guidelines
Offcourt
OffCourt is a premium gym deodorant company that specializes in personal grooming products including body wash, soap, and fragrances designed for active lifestyles.
When I joined them as a freelance designer, they had just launched their first suite of products but lacked the professional imagery needed to establish a strong online presence and compete with established brands.
Over two years, I helped transform their visual brand from the ground up. Starting with photo retouching and product photography, my role expanded to include video editing, motion graphics, art direction guidance, and packaging design.
This comprehensive visual transformation supported their explosive growth from startup to a brand now carried in major retailers like Walmart and Urban Outfitters.
Challenge:
OffCourt had quality products but unprofessional imagery, no visual brand guidelines, and zero presence on Amazon. They couldn't compete effectively or attract major retailers without compelling visuals and consistent branding.
Solution:
I developed a scalable visual brand system, transforming 200+ raw photos into 600+ professional assets, built their Amazon FBA presence from scratch, and created cost-effective content workflows that supported their growth into major retail chains.
Services:
• Digital Marketing Strategy & Implementation
• Professional Product Photography & Art Direction
• Advanced Photo Retouching & Asset Creation
• Video Editing & Motion Graphics Production
• Amazon FBA Store Development & Optimization
• Custom Packaging Design & Production Support
Role + Team:
Creative Director & Lead Designer | Collaborated directly with OffCourt's marketing team and partnered with Kirgan Consulting to develop all visual assets and establish their Amazon FBA marketplace presence
Key Phases:
• Product Photography - NYC lifestyle shoots in authentic gym environments
• Photo Retouching - Professional asset creation and brand standardization
• Video Content - Social media campaign development from existing footage
• Amazon FBA - Complete marketplace presence and optimization
• Digital Marketing - Scalable content systems and brand guidelines
Digital Marketing Partnership Over 2-Years
"Nikolai has been an instrumental part of our team for digital video asset creation and he has done a fantastic job of retouching our product photography and brand videos.
He is fast, professional, and dedicated to producing the highest quality work. I cannot recommend him enough to anyone I know.”
"Nikolai has been an instrumental part of our team for digital video asset creation and he has done a fantastic job of retouching our product photography and brand videos.
He is fast, professional, and dedicated to producing the highest quality work. I cannot recommend him enough to anyone I know.”
Bani Bahari
Bani Bahari
Owner, Offcourt
Product Photography
I traveled to New York City to photograph OffCourt's personal grooming products using their office spaces and surrounding public areas. The focus was creating authentic lifestyle imagery that connected their products to gym and active lifestyle settings, helping customers immediately understand how and when to use each product.
These shoots captured their soap, facial cleanser, and body wash products in genuine environments that reinforced their brand identity. The resulting images were optimized for multiple platforms including social media, their website, and Amazon listings.
Photo Retouching
When I started working with OffCourt, they had 200+ raw product photos from a photographer that had never been professionally retouched. My first major project involved transforming these images into polished, e-commerce-ready assets through extensive Photoshop work.
The retouching process focused on removing dust, blemishes, and imperfections while adjusting lighting, contrast, and color to create a cohesive visual identity.
These refined images became the foundation for their social media presence, website, and Amazon FBA listings, giving them the professional image quality needed to compete in the personal care market.
Product Photography
I traveled to New York City to photograph OffCourt's personal grooming products using their office spaces and surrounding public areas. The focus was creating authentic lifestyle imagery that connected their products to gym and active lifestyle settings, helping customers immediately understand how and when to use each product.
These shoots captured their soap, facial cleanser, and body wash products in genuine environments that reinforced their brand identity. The resulting images were optimized for multiple platforms including social media, their website, and Amazon listings.
Photo Retouching
When I started working with OffCourt, they had 200+ raw product photos from a photographer that had never been professionally retouched. My first major project involved transforming these images into polished, e-commerce-ready assets through extensive Photoshop work.
The retouching process focused on removing dust, blemishes, and imperfections while adjusting lighting, contrast, and color to create a cohesive visual identity.
These refined images became the foundation for their social media presence, website, and Amazon FBA listings, giving them the professional image quality needed to compete in the personal care market.
Retouching Process
My workflow began with raw TIFF or camera raw files, starting with broad adjustments in Lightroom for color, texture, and cropping decisions based on final usage requirements.
Each image required three different format crops:
• Square for social media posts
• Horizontal rectangular for website headers
• Vertical 16:9 for Instagram stories
The detailed Photoshop work involved isolating each product to achieve perfect, production-line quality by removing every blemish, scratch, and dust particle. After perfecting the product itself, I addressed background elements like unwanted reflections and distracting elements.
This meticulous process transformed the initial 200-image project into 600 final assets across all required formats.
Art Direction
I developed comprehensive photography guidelines for OffCourt to maintain visual consistency when I wasn't available for shoots. This included guidance on staging, lighting techniques, camera equipment recommendations, and photographer selection criteria to ensure professional results regardless of who was behind the camera.
Working with the team, we established mood boards centered around a clean, minimal aesthetic that connected to gym environments while incorporating natural textures reflecting their scent profiles.
Key visual elements included bathroom tiles, asphalt, and tennis court textures. As their brand matured, we evolved the direction to include lifestyle shower scenes and post-gym imagery, creating a cohesive visual language that maintained professionalism even with non-professional photographers.
Retouching Process
My workflow began with raw TIFF or camera raw files, starting with broad adjustments in Lightroom for color, texture, and cropping decisions based on final usage requirements.
Each image required three different format crops:
• Square for social media posts
• Horizontal rectangular for website headers
• Vertical 16:9 for Instagram stories
The detailed Photoshop work involved isolating each product to achieve perfect, production-line quality by removing every blemish, scratch, and dust particle. After perfecting the product itself, I addressed background elements like unwanted reflections and distracting elements.
This meticulous process transformed the initial 200-image project into 600 final assets across all required formats.
Art Direction
I developed comprehensive photography guidelines for OffCourt to maintain visual consistency when I wasn't available for shoots. This included guidance on staging, lighting techniques, camera equipment recommendations, and photographer selection criteria to ensure professional results regardless of who was behind the camera.
Working with the team, we established mood boards centered around a clean, minimal aesthetic that connected to gym environments while incorporating natural textures reflecting their scent profiles.
Key visual elements included bathroom tiles, asphalt, and tennis court textures. As their brand matured, we evolved the direction to include lifestyle shower scenes and post-gym imagery, creating a cohesive visual language that maintained professionalism even with non-professional photographers.
Social Media Videos
OffCourt had accumulated extensive raw footage from freelance videographers showing lifestyle usage scenarios - products being used in showers, gym settings, and various sports courts. I transformed this existing footage into cohesive social media campaigns that matched the owner's vision for the brand's visual identity.
As OffCourt gained press coverage on morning shows, online publications, and in magazines, consistent social media video content became critical. I transformed their unused video assets into engaging social media posts that helped drive traffic to both their online store and retail locations as they expanded into major retailers.
Animated Graphics
To address the growing need for social media content without the expense of hiring models and managing releases, we pivoted to creating stop-motion product animations. These graphics featured the products themselves as hero elements, combined with existing video footage and custom text overlays for Instagram and Facebook.
This cost-effective approach filled content gaps while maintaining the brand's professional appearance. The animated graphics became a key component of their social media strategy, helping drive the traffic that contributed to their products selling out in stores like Walmart and Urban Outfitters nationwide.
Social Media Videos
OffCourt had accumulated extensive raw footage from freelance videographers showing lifestyle usage scenarios - products being used in showers, gym settings, and various sports courts. I transformed this existing footage into cohesive social media campaigns that matched the owner's vision for the brand's visual identity.
As OffCourt gained press coverage on morning shows, online publications, and in magazines, consistent social media video content became critical. I transformed their unused video assets into engaging social media posts that helped drive traffic to both their online store and retail locations as they expanded into major retailers.
Animated Graphics
To address the growing need for social media content without the expense of hiring models and managing releases, we pivoted to creating stop-motion product animations. These graphics featured the products themselves as hero elements, combined with existing video footage and custom text overlays for Instagram and Facebook.
This cost-effective approach filled content gaps while maintaining the brand's professional appearance. The animated graphics became a key component of their social media strategy, helping drive the traffic that contributed to their products selling out in stores like Walmart and Urban Outfitters nationwide.
Amazon Store Setup
I partnered with Kirgan Consulting to establish OffCourt's presence on Amazon FBA, where my role focused on translating their existing brand identity into Amazon's marketplace ecosystem.
Amazon's brand store builder uses premade sections and simplified layouts, requiring me to adapt all of OffCourt's website graphics into formats that worked within Amazon's specific dimensional requirements and design constraints.
The goal was creating a cohesive storefront experience across product pages and A+ content sections that would effectively sell and promote OffCourt's products to Amazon customers, despite the brand having no existing sales history on the platform.
Process & Graphics
The process began by mapping out the Amazon store layout using their prebuilt sections to determine exact graphic dimensions and placement requirements.
I created detailed wireframes showing product positioning and information hierarchy, then developed graphics that combined existing OffCourt website elements with new call-to-action designs. These established brand credibility despite having no sales track record.
The graphics highlighted key selling points including scent profiles, product benefits, and usage duration. I incorporated lifestyle photography from previous agency work paired with custom graphics that demonstrated how the products worked with customers' active lifestyles.
This strategic approach ultimately supported OffCourt's successful launch into Amazon's fulfillment network.
Amazon Store Setup
I partnered with Kirgan Consulting to establish OffCourt's presence on Amazon FBA, where my role focused on translating their existing brand identity into Amazon's marketplace ecosystem.
Amazon's brand store builder uses premade sections and simplified layouts, requiring me to adapt all of OffCourt's website graphics into formats that worked within Amazon's specific dimensional requirements and design constraints.
The goal was creating a cohesive storefront experience across product pages and A+ content sections that would effectively sell and promote OffCourt's products to Amazon customers, despite the brand having no existing sales history on the platform.
Process & Graphics
The process began by mapping out the Amazon store layout using their prebuilt sections to determine exact graphic dimensions and placement requirements.
I created detailed wireframes showing product positioning and information hierarchy, then developed graphics that combined existing OffCourt website elements with new call-to-action designs. These established brand credibility despite having no sales track record.
The graphics highlighted key selling points including scent profiles, product benefits, and usage duration. I incorporated lifestyle photography from previous agency work paired with custom graphics that demonstrated how the products worked with customers' active lifestyles.
This strategic approach ultimately supported OffCourt's successful launch into Amazon's fulfillment network.
Home Page (Scroll For Full Page)
Home Page (Scroll For Full Page)
Category Page
Home Page (Scroll For Full Page)
Category Page
Facial Hydrator Page
Facial Hydrator Page
Soap Collection Page
Soap Collection Page
Facial Hydrator Page
Soap Collection Page
Product Page | A+ Content
Product Page | A+ Content
Product Page | A+ Content
Gift Box Mockups
The final project I completed for OffCourt involved designing holiday gift boxes for their seasonal launch. These boxes were intended to package three of their body sprays as a branded gift set, but the manufacturer had only provided blank, undesigned packaging.
Collaborating directly with the business owner, I created the complete branding and packaging design for these gift boxes. The final designs needed to be production-ready files that could be handed directly to the manufacturer for mass production of the seasonal product line.
Mockup Process
My approach involved designing each side of the box individually in Adobe Illustrator, then exporting these designs as high-resolution JPEGs.
Using Photoshop's warp and distort tools, I carefully overlaid the graphics onto photographs of the blank manufacturer prototypes.
This photo-manipulation technique created realistic mockups on clean white backgrounds that showed both the manufacturer and client exactly what the final product would look like before production began.
The process ensured accurate mass production while allowing for design refinements before committing to printing costs.
Gift Box Mockups
The final project I completed for OffCourt involved designing holiday gift boxes for their seasonal launch. These boxes were intended to package three of their body sprays as a branded gift set, but the manufacturer had only provided blank, undesigned packaging.
Collaborating directly with the business owner, I created the complete branding and packaging design for these gift boxes. The final designs needed to be production-ready files that could be handed directly to the manufacturer for mass production of the seasonal product line.
Mockup Process
My approach involved designing each side of the box individually in Adobe Illustrator, then exporting these designs as high-resolution JPEGs.
Using Photoshop's warp and distort tools, I carefully overlaid the graphics onto photographs of the blank manufacturer prototypes.
This photo-manipulation technique created realistic mockups on clean white backgrounds that showed both the manufacturer and client exactly what the final product would look like before production began.
The process ensured accurate mass production while allowing for design refinements before committing to printing costs.
Solution:
Working with OffCourt required developing a comprehensive visual identity system that could scale across multiple platforms and use cases.
I created a complete suite of professional product imagery by retouching 200+ photos into 600+ final assets, established photography and art direction guidelines that maintained consistency without my direct involvement, and developed cost-effective content creation workflows using stop-motion animations and existing video assets.
The packaging design for their holiday gift boxes represented the culmination of our collaborative relationship, providing production-ready files that enabled their expansion into seasonal retail markets.
Each solution was designed to support their growth from startup to major retailer presence while maintaining brand consistency and professional quality across all touchpoints.
Reflections:
• Started with basic photo retouching and evolved into a comprehensive creative partnership over two years
• Learned to work efficiently with existing assets rather than creating everything from scratch
• Developed scalable processes that allowed the client to maintain quality independently
• Art direction guidelines became essential as the brand outgrew one-person management
• Stop-motion animations proved cost-effective compared to expensive model shoots
• Working in multiple formats from day one saved time and ensured consistency
• Strong client relationships lead to expanded project scope and longer partnerships
• Mockups help clients visualize products before committing to production costs
• Teaching clients visual consistency empowers growth without designer dependency
Solution:
Working with OffCourt required developing a comprehensive visual identity system that could scale across multiple platforms and use cases.
I created a complete suite of professional product imagery by retouching 200+ photos into 600+ final assets, established photography and art direction guidelines that maintained consistency without my direct involvement, and developed cost-effective content creation workflows using stop-motion animations and existing video assets.
The packaging design for their holiday gift boxes represented the culmination of our collaborative relationship, providing production-ready files that enabled their expansion into seasonal retail markets.
Each solution was designed to support their growth from startup to major retailer presence while maintaining brand consistency and professional quality across all touchpoints.
Reflections:
• Started with basic photo retouching and evolved into a comprehensive creative partnership over two years
• Learned to work efficiently with existing assets rather than creating everything from scratch
• Developed scalable processes that allowed the client to maintain quality independently
• Art direction guidelines became essential as the brand outgrew one-person management
• Stop-motion animations proved cost-effective compared to expensive model shoots
• Working in multiple formats from day one saved time and ensured consistency
• Strong client relationships lead to expanded project scope and longer partnerships
• Mockups help clients visualize products before committing to production costs
• Teaching clients visual consistency empowers growth without designer dependency
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