Banza Lifestyle Shot

Trade Show Merchandise Design

Banza Chickpea Foods

Trade Show Merchandise Design

Banza Chickpea Foods

Illustration

Illustration

Packaging

Packaging

Apparel

Apparel

Results

Results

• 30+ illustrations created across two major product launches

• Collector's item success with tote bags reselling on eBay for $100 (originally $10-20)

• Two-year strategic partnership supporting pizza and waffle launches

• Trade show differentiation creating conversation-starting booth traffic

• Viral merchandise appeal with leaked designs prompting customer demand

• Brand extension support across competitive breakfast and pizza markets

• Social media engagement through controversial "pizza teams" concept

• Real-world brand ambassadors with merchandise spotted in everyday NYC settings

• 30+ illustrations created across two major product launches

• Collector's item success with tote bags reselling on eBay for $100 (originally $10-20)

• Two-year strategic partnership supporting pizza and waffle launches

• Trade show differentiation creating conversation-starting booth traffic

• Viral merchandise appeal with leaked designs prompting customer demand

• Brand extension support across competitive breakfast and pizza markets

• Social media engagement through controversial "pizza teams" concept

• Real-world brand ambassadors with merchandise spotted in everyday NYC settings

About

About

Two-year creative partnership with #5 pasta brand in the US creating distinctive trade show merchandise for chickpea-based food launches. Supported pizza (2022) and waffle (2023-2024) product expansions with conversation-starting designs that transcended typical promotional swag to become collectible items.


The Challenge: Newer chickpea food company needed standout merchandise for competitive trade show environments like Expo West. Required designs that would drive booth traffic, spark social media engagement, and support two major product category expansions while maintaining brand consistency.


Strategic Approach: Conversation-starting concepts like "pizza teams" based on controversial toppings (pineapple, anchovies, ranch) and nostalgic diner aesthetics for waffle launch. Retro 1970s-80s pizza parlor and 1980s-90s diner styling using Banza's signature orange. Simple, one-color designs optimized for cost-effective production while maximizing visual impact and social shareability.

Two-year creative partnership with #5 pasta brand in the US creating distinctive trade show merchandise for chickpea-based food launches. Supported pizza (2022) and waffle (2023-2024) product expansions with conversation-starting designs that transcended typical promotional swag to become collectible items.


The Challenge: Newer chickpea food company needed standout merchandise for competitive trade show environments like Expo West. Required designs that would drive booth traffic, spark social media engagement, and support two major product category expansions while maintaining brand consistency.


Strategic Approach: Conversation-starting concepts like "pizza teams" based on controversial toppings (pineapple, anchovies, ranch) and nostalgic diner aesthetics for waffle launch. Retro 1970s-80s pizza parlor and 1980s-90s diner styling using Banza's signature orange. Simple, one-color designs optimized for cost-effective production while maximizing visual impact and social shareability.

Banza Hot N' Delicous Shirt Design
Banza team at trade show
Banza Hot N' Delicous Shirt Design
Banza team at trade show

2 Year Strategic Partnership For Illustration & Social Media

2 Year Strategic Partnership For Illustration & Social Media

"Working with Nikolai was a great experience. He is quick, a great communicator, and offers great customer service! We look forward to working together with him on future projects."

Banza Monogram Logo

Kendall Conroy

Marketing Lead, Banza

Marketing Lead, Banza

Social Video

Social Video

Banza Pizza In Store
Banza Pizza In Store

Trade Show Merch

Trade Show Merch

Merch Illustrations

Merch Illustrations

Banza Pizza Swag Design Team Pineapple
Banza Pizza Swag Design Team Pineapple
Banza Pizza Swag Design Team Anchoives
Banza Pizza Swag Design Team Anchoives
Banza Pizza Swag Design Team Olives
Banza Pizza Swag Design Team Olives
Banza Pizza Swag Design Teach Ranch
Banza Pizza Swag Design Teach Ranch
Banza Pizza Swag Design Team Pineapple
Banza Pizza Swag Design Team Pineapple
Banza Pizza Swag Design Team Olives
Banza Pizza Swag Design Team Olives
Banza Pizza Swag Design Team Anchovies
Banza Pizza Swag Design Team Anchovies
Banza Pizza Swag Design Team Ranch
Banza Pizza Swag Design Team Ranch
Banza Pizza Swag Design Badge Olives
Banza Pizza Swag Design Badge Olives
Banza Pizza Swag Design Badge Ranch
Banza Pizza Swag Design Badge Ranch
Banza Pizza Swag Design Badge Pineapple
Banza Pizza Swag Design Badge Pineapple
Banza Pizza Swag Design Badge Anchovies
Banza Pizza Swag Design Badge Anchovies
Banza Pizza Swag Design Pattern Team Pineapple
Banza Pizza Swag Design Pattern Team Pineapple
Banza Pizza Swag Design Pattern Team Anchovies
Banza Pizza Swag Design Pattern Team Anchovies
Banza Pizza Swag Design Pattern Team Olive
Banza Pizza Swag Design Pattern Team Olive
Banza Pizza Swag Design Pattern Team Ranch
Banza Pizza Swag Design Pattern Team Ranch
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design Final
Banza Pizza Swag Design Final
Banza Pizza Swag Design Team Pineapple
Banza Pizza Swag Design Team Anchoives
Banza Pizza Swag Design Team Olives
Banza Pizza Swag Design Teach Ranch
Banza Pizza Swag Design Team Pineapple
Banza Pizza Swag Design Team Olives
Banza Pizza Swag Design Team Anchovies
Banza Pizza Swag Design Team Ranch
Banza Pizza Swag Design Badge Olives
Banza Pizza Swag Design Badge Ranch
Banza Pizza Swag Design Badge Pineapple
Banza Pizza Swag Design Badge Anchovies
Banza Pizza Swag Design Pattern Team Pineapple
Banza Pizza Swag Design Pattern Team Anchovies
Banza Pizza Swag Design Pattern Team Olive
Banza Pizza Swag Design Pattern Team Ranch
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design How You Cut
Banza Pizza Swag Design Final

Sweater Designs

Sweater Designs

Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup
Banza Pizza Swag Mockup

Packaging, Social, and Swag For Waffles Launch

Packaging, Social, and Swag For Waffles Launch

Banza Waffles Packaging Design
Banza Waffles Packaging Design
Banza Waffles Lifestyle Shot
Banza Waffles Packaging Design Social Post
Banza Waffles Lifestyle Shot in morning kitchen
Banza Waffles Lifestyle Shot
Banza Waffles Packaging Design Social Post
Banza Waffles Lifestyle Shot in morning kitchen
Banza Waffles Swag Design Mascot
Banza Waffles Swag Design Waffle House Sign
Banza Waffles Swag Design Illustration of waffles
Banza Waffles Swag Design diner illustration
Banza Waffles Swag Design Mascot
Banza Waffles Swag Design Waffle House Sign
Banza Waffles Swag Design Illustration of waffles
Banza Waffles Swag Design diner illustration
Banza Waffles Swag Design Tote bag design
Banza Waffles Swag Design Tote bag design dinner design
Banza Waffles Swag Design Tote bad design Topping illustrations
Banza Waffles Swag Design Tote bag design
Banza Waffles Swag Design Tote bag design dinner design
Banza Waffles Swag Design Tote bad design Topping illustrations
Banza Waffles Swag Design Tote bad Mockup subway
Banza Waffles Swag Design Tote bad Mockup park
Banza Waffles Swag Design Tote bad Mockup subway
Banza Waffles Swag Design Tote bad Mockup park

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View More Case Studies