Ocampo Capital
Ocampo Capital
Logo Design, Branding, Website (Kajabi)
Logo Design, Branding, Website (Kajabi)
Price:
Price:
$15,000 USD
$15,000 USD
Price:
$15,000 USD
Turnaround:
Turnaround:
2 Weeks
Turnaround:
2 Weeks
Role:
Role:
Creative Director
Creative Director
Role:
Creative Director
Engagement:
Engagement:
One-Time Project
One-Time Project
Engagement:
One-Time Project
Project Outcomes & Highlights:
Project Outcomes & Highlights:
New Venture Capital Fund
1 of less then 500 VC funds launched and closed in 2024
New Venture Capital Fund
1 of less then 500 VC funds launched and closed in 2024
7 Portfolio Companies
Ocampo Capital Acquired 7 Portfolio companies after branding & launching
7 Portfolio Companies
Ocampo Capital Acquired 7 Portfolio companies after branding & launching
Website Launched
A website for investors, protfolio companies, and newsletter subscribers to learn more
Website Launched
A website for investors, protfolio companies, and newsletter subscribers to learn more
Ocampo Capital
Ocampo Capital is a venture capital firm that funds high-growth startups in the health and bioscience sectors. As a newly established VC firm, they needed to establish market credibility and attract quality investment opportunities from emerging direct-to-consumer ecommerce businesses.
The company required comprehensive branding and a professional website that would clearly communicate their investment focus, showcase portfolio companies, and demonstrate their unique value proposition to entrepreneurs and industry partners.
This private equity and venture capital fund is owned by Karl, a seasoned executive with over 25 years of Fortune 500 experience. His solo ownership structure enabled streamlined decision-making and rapid project execution throughout our collaboration.
Karl had a clear vision from day one: center the brand around a meaningful tree at the end of his Pacific Palisades street. He understood that venture capital branding typically mirrors traditional banking aesthetics, so he wanted to honor those established conventions while incorporating this personal symbol of growth and prosperity.
Challenge:
A new venture capital firm needed to establish instant credibility in a competitive market dominated by established players. Without a strong brand identity and professional digital presence, Ocampo Capital risked being overlooked by high-quality startups seeking strategic investment.
Solution:
I developed a heritage-inspired brand identity that combined traditional financial aesthetics with Karl's meaningful tree symbol. This created instant credibility while making the brand memorable and authentic, plus a streamlined Kajabi website that Karl can manage independently.
Services:
• Branding Discovery & Strategy
• Complete Brand Identity Design
• Website Design & Development (Kajabi)
• Brand Guidelines & Implementation
Role + Team:
Creative Director | No team just worked one-on-one with the client.
Key Phases:
• Strategic Brand Discovery
• Logo Design & Development
• Comprehensive Branding Kit Creation
• Professional Website Design & Build
• Brand Launch & Implementation
Ocampo Capital
Ocampo Capital is a venture capital firm that funds high-growth startups in the health and bioscience sectors. As a newly established VC firm, they needed to establish market credibility and attract quality investment opportunities from emerging direct-to-consumer ecommerce businesses.
The company required comprehensive branding and a professional website that would clearly communicate their investment focus, showcase portfolio companies, and demonstrate their unique value proposition to entrepreneurs and industry partners.
This private equity and venture capital fund is owned by Karl, a seasoned executive with over 25 years of Fortune 500 experience. His solo ownership structure enabled streamlined decision-making and rapid project execution throughout our collaboration.
Karl had a clear vision from day one: center the brand around a meaningful tree at the end of his Pacific Palisades street. He understood that venture capital branding typically mirrors traditional banking aesthetics, so he wanted to honor those established conventions while incorporating this personal symbol of growth and prosperity.
Challenge:
A new venture capital firm needed to establish instant credibility in a competitive market dominated by established players. Without a strong brand identity and professional digital presence, Ocampo Capital risked being overlooked by high-quality startups seeking strategic investment.
Solution:
I developed a heritage-inspired brand identity that combined traditional financial aesthetics with Karl's meaningful tree symbol. This created instant credibility while making the brand memorable and authentic, plus a streamlined Kajabi website that Karl can manage independently.
Services:
• Branding Discovery & Strategy
• Complete Brand Identity Design
• Website Design & Development (Kajabi)
• Brand Guidelines & Implementation
Role + Team:
Creative Director | No team just worked one-on-one with the client.
Key Phases:
• Strategic Brand Discovery
• Logo Design & Development
• Comprehensive Branding Kit Creation
• Professional Website Design & Build
• Brand Launch & Implementation
One-Time Branding Project & Website Launch
"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.
The branding perfectly captures the heritage and credibility that's essential in venture capital while still feeling personal to me. The website has been incredible—I can update everything myself without calling anyone, and I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks.
The whole process was smooth, collaborative, and delivered exactly what I needed to confidently launch my firm."
"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.
The branding perfectly captures the heritage and credibility that's essential in venture capital while still feeling personal to me. The website has been incredible—I can update everything myself without calling anyone, and I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks.
The whole process was smooth, collaborative, and delivered exactly what I needed to confidently launch my firm."
Karl Braken
Karl Braken
Founder, Ocampo Capital
Brand Discovery
The project began with strategic conversations with Karl about his business vision and what Ocampo Capital represented both personally and professionally. Karl brings over 25 years of executive experience from financial institutions and C-suite operations at major Fortune 500 companies including Target and Guitar Center.
His goal was to leverage all the expertise gained from these high-level positions into building his own strategic investment firm.
Ocampo Capital specializes in direct-to-consumer ecommerce businesses, with particular focus on health and bioscience sectors.
Karl wanted to create a brand and website that would showcase his portfolio companies while attracting other businesses seeking strategic investment and operational expertise.
The firm launched in February 2024 with the primary mission of combining Karl's operational expertise with strategic capital to help early-stage companies scale rapidly and effectively.
Branding Design
Karl's vision for the brand was clear from our first meeting: something classic and timeless.
His specific request was incorporating a tree from his Pacific Palisades street that held personal significance as a symbol of growth and prosperity. This direction aligned perfectly with heritage branding approaches commonly used by financial institutions.
The design strategy focused on combining tree imagery with growth and wealth concepts into a unified symbol. I paired this with an elegant serif wordmark that reflected Karl's professional background and the sophisticated nature of venture capital work.
After strategic revisions, we developed a complete logo suite including a clean wordmark with tree element, a professional seal featuring the tree, and monogram variations for different applications.
The comprehensive brand kit established clear guidelines for all future marketing and design assets as Karl's business grows.
Brand Discovery
The project began with strategic conversations with Karl about his business vision and what Ocampo Capital represented both personally and professionally. Karl brings over 25 years of executive experience from financial institutions and C-suite operations at major Fortune 500 companies including Target and Guitar Center.
His goal was to leverage all the expertise gained from these high-level positions into building his own strategic investment firm.
Ocampo Capital specializes in direct-to-consumer ecommerce businesses, with particular focus on health and bioscience sectors.
Karl wanted to create a brand and website that would showcase his portfolio companies while attracting other businesses seeking strategic investment and operational expertise.
The firm launched in February 2024 with the primary mission of combining Karl's operational expertise with strategic capital to help early-stage companies scale rapidly and effectively.
Branding Design
Karl's vision for the brand was clear from our first meeting: something classic and timeless.
His specific request was incorporating a tree from his Pacific Palisades street that held personal significance as a symbol of growth and prosperity. This direction aligned perfectly with heritage branding approaches commonly used by financial institutions.
The design strategy focused on combining tree imagery with growth and wealth concepts into a unified symbol. I paired this with an elegant serif wordmark that reflected Karl's professional background and the sophisticated nature of venture capital work.
After strategic revisions, we developed a complete logo suite including a clean wordmark with tree element, a professional seal featuring the tree, and monogram variations for different applications.
The comprehensive brand kit established clear guidelines for all future marketing and design assets as Karl's business grows.
Website Design
Karl needed a simple website he could update independently without ongoing technical support. Instead of complex web builders requiring steep learning curves or continued outside assistance, we selected Kajabi as the optimal platform.
Kajabi combines learning platform capabilities with robust website building tools, typically used by coaches and educators.
The platform was perfect for Karl's needs because it consolidates everything under one system: website building, blog functionality, and potential for digital products, courses, or community features for future expansion.
We built a strategic website based on the complete branding kit, creating essential pages:
• Homepage with clear value proposition
• Portfolio page showcasing investment companies and board positions
• Blog featuring monthly newsletters and thought leadership
• Services page detailing operational expertise and scaling strategies
Goals For Website
The primary objective was creating a professional resource where press contacts and potential partners could understand Ocampo Capital in 30 seconds or less.
Since Karl operates as a solopreneur, the website serves dual purposes as both company landing page and personal brand platform for Karl himself.
The site follows a "keep it simple" philosophy, ensuring Karl can maintain and update everything independently while keeping his portfolio companies and network informed about his activities.
This approach enables efficient operation while maintaining professional credibility in the venture capital space, where clear communication about expertise and track record is essential for attracting quality investment opportunities.
Website Design
Karl needed a simple website he could update independently without ongoing technical support. Instead of complex web builders requiring steep learning curves or continued outside assistance, we selected Kajabi as the optimal platform.
Kajabi combines learning platform capabilities with robust website building tools, typically used by coaches and educators.
The platform was perfect for Karl's needs because it consolidates everything under one system: website building, blog functionality, and potential for digital products, courses, or community features for future expansion.
We built a strategic website based on the complete branding kit, creating essential pages:
• Homepage with clear value proposition
• Portfolio page showcasing investment companies and board positions
• Blog featuring monthly newsletters and thought leadership
• Services page detailing operational expertise and scaling strategies
Goals For Website
The primary objective was creating a professional resource where press contacts and potential partners could understand Ocampo Capital in 30 seconds or less.
Since Karl operates as a solopreneur, the website serves dual purposes as both company landing page and personal brand platform for Karl himself.
The site follows a "keep it simple" philosophy, ensuring Karl can maintain and update everything independently while keeping his portfolio companies and network informed about his activities.
This approach enables efficient operation while maintaining professional credibility in the venture capital space, where clear communication about expertise and track record is essential for attracting quality investment opportunities.
Homepage (Scroll For Full Page)
Homepage (Scroll For Full Page)
Portfolio Page
Portfolio Page
Homepage (Scroll For Full Page)
Portfolio Page
Blog Page
Blog Page
Services Pages
Services Pages
Blog Page
Services Pages
Solution:
The solution I implemented for Karl centered on creating a cohesive brand identity that honored traditional financial institution aesthetics while incorporating his personal connection to growth through the meaningful tree symbol.
I developed a complete branding system including logo variations, color palette, typography guidelines, and brand messaging for consistent use across all future marketing materials.
The heritage-inspired design with elegant serif typography established immediate credibility in the venture capital space. The tree element made the brand memorable and personally authentic.
For digital presence, I built a streamlined website on Kajabi that serves multiple functions while remaining completely manageable for Karl as a solopreneur.
The platform choice eliminated ongoing technical support needs while providing flexibility for future expansion into digital products or community features.
The website effectively communicates Karl's 25 years of expertise, showcases portfolio companies, and positions Ocampo Capital as a credible player in the health and bioscience ecommerce investment space.
Reflections:
• Personal elements strengthen professional brands Incorporating Karl's tree created a more memorable and authentic brand than generic financial imagery
• Platform selection is crucial for solopreneurs - Choosing Kajabi over traditional web builders gave Karl complete control and future flexibility without technical dependency
• Heritage branding builds instant credibility - Using classic design principles helped a new VC firm appear established and trustworthy from day one
• Simple is scalable - Keeping both brand and website straightforward allowed for easy maintenance and future growth without overwhelming a single operator
• Dual-purpose design saves resources - Creating a website that serves as both company and personal brand platform maximized value for a solo entrepreneur
• Industry alignment matters - Understanding venture capital presentation standards ensured the brand would resonate with target audiences and potential partners
Solution:
The solution I implemented for Karl centered on creating a cohesive brand identity that honored traditional financial institution aesthetics while incorporating his personal connection to growth through the meaningful tree symbol.
I developed a complete branding system including logo variations, color palette, typography guidelines, and brand messaging for consistent use across all future marketing materials.
The heritage-inspired design with elegant serif typography established immediate credibility in the venture capital space. The tree element made the brand memorable and personally authentic.
For digital presence, I built a streamlined website on Kajabi that serves multiple functions while remaining completely manageable for Karl as a solopreneur.
The platform choice eliminated ongoing technical support needs while providing flexibility for future expansion into digital products or community features.
The website effectively communicates Karl's 25 years of expertise, showcases portfolio companies, and positions Ocampo Capital as a credible player in the health and bioscience ecommerce investment space.
Reflections:
• Personal elements strengthen professional brands Incorporating Karl's tree created a more memorable and authentic brand than generic financial imagery
• Platform selection is crucial for solopreneurs - Choosing Kajabi over traditional web builders gave Karl complete control and future flexibility without technical dependency
• Heritage branding builds instant credibility - Using classic design principles helped a new VC firm appear established and trustworthy from day one
• Simple is scalable - Keeping both brand and website straightforward allowed for easy maintenance and future growth without overwhelming a single operator
• Dual-purpose design saves resources - Creating a website that serves as both company and personal brand platform maximized value for a solo entrepreneur
• Industry alignment matters - Understanding venture capital presentation standards ensured the brand would resonate with target audiences and potential partners
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