One-Ton Barbell Club Lifestyle Image

Complete Gym Brand Launch

One-Ton Barbell Club

Complete Gym Brand Launch

One-Ton Barbell Club

Branding

Branding

Illustration

Illustration

Web Design

Web Design

Results

Results

• Complete brand launch from concept to revenue in 3 weeks

• Neo-traditional tattoo aesthetic targeting bodybuilding community

• Full apparel line designed for screen printing production

• Shopify store built with immediate selling capability

• Community-focused positioning around gym culture and Americana

• Production-ready designs optimized for cost-effective manufacturing

• Business foundation established for private membership gym

• Revenue generation system through merchandise sales

• Complete brand launch from concept to revenue in 3 weeks

• Neo-traditional tattoo aesthetic targeting bodybuilding community

• Full apparel line designed for screen printing production

• Shopify store built with immediate selling capability

• Community-focused positioning around gym culture and Americana

• Production-ready designs optimized for cost-effective manufacturing

• Business foundation established for private membership gym

• Revenue generation system through merchandise sales

About

About

Complete brand development for lifestyle gym and private membership club targeting bodybuilding and weightlifting community. Created from scratch in 3 weeks, including brand identity, apparel line, and e-commerce website to fund client's private gym venture.


The Challenge: Build revenue-generating business from absolute zero with inexperienced business owner. Need cohesive brand that resonates with gym culture while creating immediate income through merchandise sales. Balance creative vision with production constraints and budget limitations.


Strategic Approach: Neo-traditional tattoo aesthetic connecting with bodybuilding community's visual culture. Americana styling with gym-focused messaging ("Comfort Kills," "No Regrets All Gains"). Screen print-optimized designs for cost-effective production. Simple Shopify setup enabling immediate sales to fund gym development.

Complete brand development for lifestyle gym and private membership club targeting bodybuilding and weightlifting community. Created from scratch in 3 weeks, including brand identity, apparel line, and e-commerce website to fund client's private gym venture.


The Challenge: Build revenue-generating business from absolute zero with inexperienced business owner. Need cohesive brand that resonates with gym culture while creating immediate income through merchandise sales. Balance creative vision with production constraints and budget limitations.


Strategic Approach: Neo-traditional tattoo aesthetic connecting with bodybuilding community's visual culture. Americana styling with gym-focused messaging ("Comfort Kills," "No Regrets All Gains"). Screen print-optimized designs for cost-effective production. Simple Shopify setup enabling immediate sales to fund gym development.

One-Ton Barbell Club Eagle Logo
One-Ton Barbell Club Lifestyle Gym Shot
One-Ton Barbell Club Eagle Logo
One-Ton Barbell Club Lifestyle Gym Shot

"Nikolai has brought my dream to life! Walking us through how to start a lifestyle brand, and how to market our products effectively online. He has been core to our founding and guiding us on the right path to launch our gym lifestyle brand. I would recommend him to everyone!”

"Nikolai has brought my dream to life! Walking us through how to start a lifestyle brand, and how to market our products effectively online. He has been core to our founding and guiding us on the right path to launch our gym lifestyle brand. I would recommend him to everyone!”

One-Ton Barbell Club Eagle Badge

Mike Trevino

Founder, One-Ton Barbell Club

Founder, One-Ton Barbell Club

One-Ton Barbell Club Lifestyle Gym Shot
One-Ton Barbell Club Lifestyle Gym Shot
One-Ton Barbell Club Lifestyle Gym Shot
One-Ton Barbell Club Lifestyle Gym Shot

Brand Kit & Logos

Brand Kit & Logos

One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark Eagle Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark Eagle Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark
One-Ton Barbell Club Brand Mark

Apparel Designs

Apparel Designs

One-Ton Barbell Club Shirt Design Reaper In Hawaian shirt
One-Ton Barbell Club Shirt Design Reaper In Hawaian shirt
One-Ton Barbell Club Hourglass shirt design
One-Ton Barbell Club Hourglass shirt design
One-Ton Barbell Club Gorilla Shirt Design
One-Ton Barbell Club Gorilla Shirt Design
One-Ton Barbell Club Let the past die badge
One-Ton Barbell Club Let the past die badge
One-Ton Barbell Club Wolf Shirt Design
One-Ton Barbell Club Wolf Shirt Design
One-Ton Barbell Club Wolf Badge Design
One-Ton Barbell Club Wolf Badge Design
One-Ton Barbell Club Shirt Design Reaper In Hawaian shirt
One-Ton Barbell Club Hourglass shirt design
One-Ton Barbell Club Gorilla Shirt Design
One-Ton Barbell Club Let the past die badge
One-Ton Barbell Club Wolf Shirt Design
One-Ton Barbell Club Wolf Badge Design
One-Ton Barbell Club Pattern Design
One-Ton Barbell Club Pattern Design
One-Ton Barbell Club Shirt Mockup
One-Ton Barbell Club Shirt Mockup
One-Ton Barbell Club Shirt Mockup
One-Ton Barbell Club Shirt Mockup
One-Ton Barbell Club Shirt Mockup
One-Ton Barbell Club Shirt Mockup
One-Ton Barbell Club Shirt Mockup
One-Ton Barbell Club Shirt Mockup

Shopify Website

Shopify Website

Homepage (Scroll For Full Page)

Homepage (Scroll For Full Page)

One-Ton Barbell Club Homepage
One-Ton Barbell Club Homepage

Product Pages

Product Pages

One-Ton Barbell Club product page
One-Ton Barbell Club product page

Homepage (Scroll For Full Page)

One-Ton Barbell Club Homepage

Product Pages

One-Ton Barbell Club product page

Category Page

Category Page

One-Ton Barbell Club collection page
One-Ton Barbell Club collection page

System Pages

System Pages

One-Ton Barbell Club about page
One-Ton Barbell Club about page

Category Page

One-Ton Barbell Club collection page

System Pages

One-Ton Barbell Club about page

View More Case Studies

View More Case Studies

View More Case Studies