Complete brand development for lifestyle gym and private membership club targeting bodybuilding and weightlifting community. Created from scratch in 3 weeks, including brand identity, apparel line, and e-commerce website to fund client's private gym venture.

The Challenge: Build revenue-generating business from absolute zero with inexperienced business owner. Need cohesive brand that resonates with gym culture while creating immediate income through merchandise sales. Balance creative vision with production constraints and budget limitations.

Strategic Approach: Neo-traditional tattoo aesthetic connecting with bodybuilding community's visual culture. Americana styling with gym-focused messaging ("Comfort Kills," "No Regrets All Gains"). Screen print-optimized designs for cost-effective production. Simple Shopify setup enabling immediate sales to fund gym development.