Brand Designer Leading at the

Intersection of AI and Design

Brand Designer Leading at the Intersection of AI and Design

Brand Designer Leading at the

Intersection of AI and Design

Hi, I’m Nikolai a designer and AI creator based in Saratoga Springs, New York. For the last decade, I’ve been creating brands that connect and convert. Now I’m at the forefront of AI-enhanced design, developing workflows that push the boundaries of what’s possible in design and marketing.​​​​​​​​​​​​​​​​

Hey, Im Nikolai

I build brands at the intersection of design and AI. With 10 years of experience across industries from food & beverage to SaaS I've developed a unique approach that combines traditional design principles with AI-powered workflows.


My specialty is creating scalable brand systems that work across every touchpoint, from packaging to paid ads. I'm particularly passionate about helping companies leverage AI tools without losing their human touch. Based in upstate New York, I'm always experimenting with the latest creative technology while staying grounded in timeless design principles.

Expertise

Brand Identity

Graphic Design

Packaging Design

Web Design

Print Design

Digital Marketing

Social Media Design

Creative Content

Email Marketing

User Experience (UX)

AI Creative Workflows

AI Video Generation

AI Copywriting

Claude AI, ChatGPT, Midjourney

Amazon FBA Design

E-commerce Design

Food & Beverage Branding

SaaS/Tech Startups

Creative Direction

Brand Strategy

Creative Consulting

Cross-functional Leadership

Project Management

Motion Graphics

Video Editing

Experience

NPDesign Co, LLC

Founder / Creative Director

Jan 2015 - Present

Seven Barrels Balsamics

Head Of Brand & Marketing

Feb 2021 - Jan 2025

Kirgan Consulting

Art Director

Mar 2020 - Oct 2024

Sweet & Boozy Ice Cream

Lead Brand Designer

Feb 2022 - May 2024

Bartley & Dick

Senior Brand Designer

Jan 2021 - Dec 2023

Curtis Print & Design

Graphic Designer

Jan 2019 - Apr 2020

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Design Philosophy

AI-enhanced creativity for brands that scale.

Business-First Design

Design is a business accelerator, not decoration. Every visual decision I make drives real resultsconverting browsers into buyers and scaling businesses from startup to seven figures.

Systems Thinking

I approach every project as a complete brand ecosystem. A logo needs to work across packaging, websites, social media, and every touchpoint where customers encounter your brand.

Strategic AI Integration

I leverage artificial intelligence to amplify human creativity, developing workflows that deliver both speed and sophistication while maintaining the strategic thinking that drives business growth.

What My Clients Have To Say

From $100K to $1M in 4 Years

"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.


Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.


What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers.

Seven Barrels Logo

Paul Scott

Founder & Co-Owner, Seven Barrels

Scaled to 23 Venues Without Looking Like a Hot Mess

Working with Nikolai was honestly a game-changer for our business. When we started, we were just this small family ice cream shop trying to figure out how to make it in the big leagues, and he came in and basically built us a whole brand system that we could actually use everywhere.


The design and menu system he created was so solid that we could roll it out to 23 different venues without it looking like a hot mess. Honestly, I don't think we would've been able to scale the way we did without his help.

Sweet & Boozy Lofo

Neil Werner

Owner, Sweet & Boozy Ice Cream

Six-Figure Sales + Target Partnership

"Working with Nik was absolutely crucial to Miles' launch. Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.


Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target."

Miles Deodorant Logo

Carly Broderick

Owner, Miles

World Record Designs in 24 Hours

"Nikolai delivered exactly what we needed when we needed it. When we broke the world record with our Bad GT, he turned around three killer designs in less than 24 hours - and those shirts became instant collector's items.


He gets our brand and our community, whether he's designing for our artist series that sold over 10,000 units or creating graphics for our Tacos and Tires events."

Gas Monkey Garage Logo

Richard Rawlings

Owner, Gas Monkey Garage

Saved Our Morgan Wallen Tour

"Nikolai is a rockstar, and helped us out when we were in a pinch saving us during our 2022 Morgan Wallen, Dangerous Tour.


He was able to create 3 amazing tour posters when we could not find anyone else in NY State. If it was not for him we would not have had any posters for this tour in NY."

Big Loud Records Logo

Daisey Seymour

Tour Manager, Big Loud

Professional & Established, Not Like a Startup

"Working with Nikolai was exactly what I needed to launch Ocampo Capital. He took my vision and turned it into something that looked professional and established, not like a startup thrown together overnight.


I've had multiple portfolio companies and potential partners comment on how polished and professional everything looks."

Ocampo Capital Logo

Karl Braken

Founder, Ocampo Capital