Hey! I'm Nikolai,
Hey! I'm Nikolai,
Hey! I'm Nikolai,
I'm a Creative Director turned Solopreneur, YouTuber, and Content Creator.
I'm a Creative Director turned Solopreneur, YouTuber, and Content Creator.
I'm a Creative Director turned Solopreneur, YouTuber, and a Content Creator.
I spent a decade building brands—working with 300+ clients and generating $50M+ in revenue through strategic design and marketing.
I've seen what actually works and what doesn't when it comes to scaling businesses online. Now I'm sharing everything I've learned.
All the systems, strategies, and insights from a decade of client work—turned into content and resources for creatives and solopreneurs building their own online businesses.
Here you'll find my portfolio, the design and branding digital products I've built, and weekly thoughts on creative entrepreneurship and how to grow online.
I spent a decade building brands—working with 300+ clients and generating $50M+ in revenue through strategic design and marketing.
I've seen what actually works and what doesn't when it comes to scaling businesses online. Now I'm sharing everything I've learned.
All the systems, strategies, and insights from a decade of client work—turned into content and resources for creatives and solopreneurs building their own online businesses.
Here you'll find my portfolio, the design and branding digital products I've built, and weekly thoughts on creative entrepreneurship and how to grow online.
What I Am Currently Doing Online.
What I Am Currently Doing Online.
Digital Products To Help You…
Digital Products To Help You…
Make Money Online
Make Money Online
Learn about my creative process…
Learn about my creative process…
Featured Case Studies
Featured Case Studies
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The Expert Economics Newsletter
Join 100+ creatives and entrepreneurs learning the exact strategies I use to scale brands from startup to 7-figures.
By signing up to Expert Economics, you'll receive weekly updates along with occasional emails about new products or special offers related to the newsletter. I respect your privacy and will never sell your information to third parties. You can unsubscribe at any time.
Delivered every week to your inbox
The Expert Economics Newsletter
Join 100+ creatives and entrepreneurs learning the exact strategies I use to scale brands from startup to 7-figures.
By signing up to Expert Economics, you'll receive weekly updates along with occasional emails about new products or special offers related to the newsletter. I respect your privacy and will never sell your information to third parties. You can unsubscribe at any time.
Delivered every week to your inbox
The Expert Economics Newsletter
Join 100+ creatives and entrepreneurs learning the exact strategies I use to scale brands from startup to 7-figures.
By signing up to Expert Economics, you'll receive weekly updates along with occasional emails about new products or special offers related to the newsletter. I respect your privacy and will never sell your information to third parties. You can unsubscribe at any time.
Written by:
Written by:
Nikolai Paquin
Nikolai Paquin
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Follow On Social
Latest Editions of Expert Economics
Latest Editions of Expert Economics
Latest Editions of Expert Economics
About me
Who Is Nikolai?
I'm a creative director turned solopreneur, YouTuber, and a digital product creator.
I help creatives, creators, and entrepreneurs turn their knowledge into income by teaching them systems to launch their online business and personal brand.
About me
Who Is Nikolai?
I'm a creative director turned solopreneur, YouTuber, and a digital product creator.
I help creatives, creators, and entrepreneurs turn their knowledge into income by teaching them systems to launch their online business and personal brand.
Industries I Work With
Proven expertise across diverse industries, with deep understanding of market dynamics and consumer behavior. No matter your industry, I bring strategic thinking and creative expertise to help your brand stand out and drive measurable business growth.
Food & Beverage
Specialty foods, artisanal beverages, gourmet products, restaurants, and culinary brands seeking premium positioning and market differentiation.
E-commerce & Retail
Online stores, Amazon FBA brands, direct-to-consumer products, and retail businesses looking to scale through strategic design and digital optimization.
Technology & SaaS
Software companies, AI startups, tech platforms, and digital service providers needing modern branding and conversion-focused websites.
Health & Wellness
Fitness brands, wellness products, healthcare services, and lifestyle companies focused on improving customer well-being and quality of life.
Professional Services
Consultants, agencies, coaches, and service-based businesses requiring sophisticated branding and lead-generation focused digital presence.
Entertainment & Media
Music industry, content creators, production companies, and entertainment brands needing eye-catching visuals and audience engagement strategies.
Industries I Work With
Proven expertise across diverse industries, with deep understanding of market dynamics and consumer behavior. No matter your industry, I bring strategic thinking and creative expertise to help your brand stand out and drive measurable business growth.
Food & Beverage
Specialty foods, artisanal beverages, gourmet products, restaurants, and culinary brands seeking premium positioning and market differentiation.
E-commerce & Retail
Online stores, Amazon FBA brands, direct-to-consumer products, and retail businesses looking to scale through strategic design and digital optimization.
Technology & SaaS
Software companies, AI startups, tech platforms, and digital service providers needing modern branding and conversion-focused websites.
Health & Wellness
Fitness brands, wellness products, healthcare services, and lifestyle companies focused on improving customer well-being and quality of life.
Professional Services
Consultants, agencies, coaches, and service-based businesses requiring sophisticated branding and lead-generation focused digital presence.
Entertainment & Media
Music industry, content creators, production companies, and entertainment brands needing eye-catching visuals and audience engagement strategies.
Industries I Work With
Proven expertise across diverse industries, with deep understanding of market dynamics and consumer behavior. No matter your industry, I bring strategic thinking and creative expertise to help your brand stand out and drive measurable business growth.
Food & Beverage
Specialty foods, artisanal beverages, gourmet products, restaurants, and culinary brands seeking premium positioning and market differentiation.
E-commerce & Retail
Online stores, Amazon FBA brands, direct-to-consumer products, and retail businesses looking to scale through strategic design and digital optimization.
Technology & SaaS
Software companies, AI startups, tech platforms, and digital service providers needing modern branding and conversion-focused websites.
Health & Wellness
Fitness brands, wellness products, healthcare services, and lifestyle companies focused on improving customer well-being and quality of life.
Professional Services
Consultants, agencies, coaches, and service-based businesses requiring sophisticated branding and lead-generation focused digital presence.
Entertainment & Media
Music industry, content creators, production companies, and entertainment brands needing eye-catching visuals and audience engagement strategies.