Watch this if you want to build a personal brand in 2025

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Nikolai Paquin
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March 27, 2025
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Watch Time: 17 Mins

Struggling to define your online identity?

In this video, I'll show you how to build an authentic personal brand that attracts the right opportunities by positioning yourself around health, wealth, or happiness – the three desires everyone cares about. You'll learn why most personal brands fail (hint: trying to appeal to everyone), how to conduct a personal brand audit to find your unique angle, and why focusing on a specific problem and audience initially creates momentum for growth.

Discover the authenticity advantage of leveraging your real-life experiences, master the storytelling techniques that transform information into compelling narratives, and implement the 50/50 content formula (personal experience + actionable solutions) that builds trust with your audience.

By the end of this video, you'll have a clear roadmap for creating a personal brand that resonates with your ideal audience and generates meaningful connections that can be monetized over time.

Launch Your Personal Brand

Learn how to launch and design your personal brand.

the personal brand launch kit product image
Notion Work Space | Video Lessons

The Personal Brand Launch Kit

A 30 day personal brand launch guide built in Notion. Learn how to create your brand strategy and then how to turn it into content. This notion workspace includes templates and AI text prompts, along with over 100 content prompts to help you create content.

visual creator kit product image
Notion Work Space | Canva Templates | Video Lessons

The Visual Creator Kit

A 7 day personal branding guide built in Notion. Learn how to create your own personal brand kit. This includes picking your brand colors, fonts, designing a logo, and how to design your brand assets. This notion workspace includes canva templates.